West Coast Regional Account Manager, Small Format Retail
Electrolit USA, CAB Enterprises Inc.
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Job summary
CAB Enterprises, Inc., exclusive US distributor for Electrolit, is seeking a Regional Account Manager for Small Format on the West Coast. The role drives sales through regional retailers and distributors, building strong account relationships and executing promotions to grow Electrolit's market presence.
Responsibilities include planning, pipeline management, and collaborating with field sales teams and 7-Eleven franchise groups to maximize opportunities and renew contracts; travel heavily to
Qualifications
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Minimum 5 years of experience in Retail CPG Beverage sales and key account roles.
- Proven track record of achieving sales targets and business objectives.
Responsibilities
- Collaborate with local distributors and Electrolit team to execute sales plans.
- Develop, manage, and report on the sales pipeline.
- Prepare and present reports on sales performance and market trends.
- Travel 70% to manage regional accounts and support promotions.
Skills
Education
Tools
Job description
EOE Statement We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.
Category Sales
Description
CAB Enterprises, Inc. proudly serves as the exclusive distributor of Electrolit in the United States. Electrolit is owned by Grupo Pisa, Latin America's premier pharmaceutical company with over 80 years of experience. Electrolit has become a leader in premium hydration beverages. Since Electrolit entered the US in 2015, we have increased Electrolit's visibility in the U.S. market, by building on the brand’s rich legacy that began in 1950 as a hydration solution for children. With a steadfast commitment to quality, Electrolit has an innovative, scientifically backed formula, an exciting range of flavors, which uses pharmaceutical-grade ingredients and produced in a state-of-the-art facility.
At CAB Enterprises, we pride ourselves on fostering a service-oriented culture that values the collective skills and contributions of our team members. Our core values: humility, honesty, respect, responsibility, and drive are the cornerstones of our success. We have a dynamic and fulfilling workplace where our employees are recognized as our most valuable asset. Together, we celebrate our achievements and look forward to continuing our tradition of excellence.
Position Summary
The Regional Account Manager (RAM) – Small Format is responsible for driving sales growth within key regional small format retailers crucial to the growth of Electrolit. This position involves close collaboration with local distributors to effectively implement sales strategies and leverage opportunities with field sales teams to create impactful promotions. The RAM builds strong account relationships to foster revenue growth, identifies new business opportunities, and ensures customer’s needs are met through a comprehensive understanding of Electrolit’s offerings. In addition, the RAM maintains regular communication to enhance customer satisfaction and promote contract renewals while advising internal teams based on valuable account feedback.
Location/Region
Principal Duties
- Collaborate with local distributors and Electrolit Team to ensure effective execution of sales plans.
- Conduct rigorous business planning, selling, and analysis to drive sales growth.
- Collaborate effectively with external KDP key account managers to drive strategic partnerships and maximize business opportunities.
- Manage retail selling and account management activities to build Electrolit sales in small format retailers.
- Develop, manage, and report on the sales pipeline.
- Conduct market research to identify new opportunities and stay informed about industry trends.
- Build and maintain strong relationships with existing accounts to ensure retention and upsell opportunities.
- Develop and implement promotions and programming to drive sales at regional retailers.
- Prepare and present reports on sales performance, market trends, and competitive analysis.
- Ensure compliance with company policies and industry regulations.
- Attend industry events and trade shows to promote the company's services and network with potential regional accounts.
- Other duties as assigned.
- Working with 40+ FOA groups and Vertical call points, like FMMs, around country communicating company objectives and initiatives while building strong relationships
- Develop and sell in local programs and incentives to grow regions and produce ROI in key areas?
- Conduct regularly scheduled business meetings and market visits to identify largest market opportunities. Utilize the resources of the?team and DSD Network to develop action plans, close business gaps, and ensure company Market Share Leadership
- Ability to communicate and work alongside different departments internally and externally- able to work independently while being a team player
- Attend FOA Shows and meetings
- Responsible for FOA Budget and allocation
- Data Analysis
- 70% Travel
Knowledge, Skills and Abilities
- Strong understanding of sales and account management principles.
- Excellent analytical and business planning skills.
- Ability to build and maintain relationships with key accounts and distributors.
- Proficiency in using sales and business analysis tools.
- Strong communication, negotiation and closing skills.
- Ability to work independently and as part of a team.
- Knowledge of market trends and competitive landscape.
- Proficiency in CRM/TPM software, Excel, PowerPoint and account management tools.
- Some knowledge in analyzing and interpreting IRI and Nielsen data to drive informed business decisions.
- High level of organizational and time management skills.
- Revenue and Volume Growth
- Competitive Wins
- Distribution Velocity
- National & Local Execution
- Long Tern Brand Equity Building
- Profitability and ROI
- Strategic Account Penetration
- Influence approximately 6K stores in FOAs, upward to 7K
- Potential 100K+ Case growth with local/FOA focus
- Years of Experience: 3-5 Years experience working with/ alongside 7-Eleven
- Experience Needed: Working with 7-Eleven Franchise groups, franchisees, vertical call points and alongside internal field sales team developing and selling programs at regional/local level. Analytical, excel and presentation PPT skills.
Qualifications
- Bachelor’s degree in Business Administration, Marketing, or a related field.
- Minimum of 5 years of experience in Retail CPG Beverage sales, and key account roles.
- Proven track record of achieving sales targets and business objectives.
- Experience in managing relationships with regional retailers and distributors.
Other Requirements
- Legally authorized to work in the USA
- Reliable transportation
- Valid driver license and vehicle insurance
- Ability to travel 70%
Physical Requirements
- Must be able to travel extensively within the designated region.
- Ability to lift and move up to 30 pounds occasionally.
- Prolonged periods of standing, walking, and driving.
- Ability to work in various environments, including office settings, retail locations, and trade shows.
The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.
Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test.
Position Requirements
Full-Time/Part-Time Full-Time
Travel Requirements
Position Regional Account Manager Small Format
Exempt/Non-Exempt Exempt
Open Date 8/19/2026
Location Field
About the Organization CAB Enterprises, Inc., is the exclusive distributer for the Electrolit brand in the United States. The primary objective of CAB Enterprises is to lead the growth of Electrolit Sales in the United States.
This position is currently accepting applications.
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