VP Brand: Build a Trusted Health Brand at Scale

Superpower; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Visa sponsorship

Relocation support

Job summary

Superpower is seeking a VP Brand to make our health brand widely recognized and trusted. You’ll own brand strategy, integrated campaigns, and the budget, shaping messaging and leading a team and external partners.

This hands-on leadership role collaborates with Paid Media, Product, Clinical and Member Experience to ensure promises are credible and delivered in the market. You’ll build the brand system, set campaign calendars, measure impact, and recruit top talent to scale our growth in consumer

Qualifications

• Led consumer-brand functions with strategy, budget, and teams during growth phases.
• Can show campaigns or launches, with customer insight and creative decisions.
• Demonstrated impact on awareness, consideration, or customer acquisition.

Responsibilities

• Own brand strategy and positioning, audience priorities, and messaging.
• Lead integrated campaigns from brief through production, launch, and evaluation.
• Set briefs, quality bar, and partner network for campaigns and brand systems.
• Oversee community, events, and social strategy to connect people with Superpower.
• Manage brand investments, awareness metrics, and collaboration with Growth.

Skills

Consumer-brand leadership

Campaign strategy

Creative judging

Team leadership

Brand measurement

Job description

Superpower is seeking a VP Brand to make our health brand widely recognized and trusted. You’ll own brand strategy, integrated campaigns, and the budget, shaping messaging and leading a team and external partners.

This hands-on leadership role collaborates with Paid Media, Product, Clinical and Member Experience to ensure promises are credible and delivered in the market. You’ll build the brand system, set campaign calendars, measure impact, and recruit top talent to scale our growth in consumer