Wedding Growth Lead - AI-Driven

Engine; Chicago (IL); Hybrid; USD 94,000 - 130,000; Full time

Benefits offered by this job

Competitive base pay

Bonuses, commissions & equity

Hybrid-hub model

Job summary

Engine is seeking a growth leader to own wedding-vertical acquisition and retention within business travel. You will define top-of-funnel strategies, run experiments across digital and events, partner with Product and Lifecycle teams, and push AI-enabled initiatives to accelerate learning and performance.

You will shape the roadmap, drive cross-functional alignment, and build end-to-end lifecycle programs that convert customers from first touch through post-checkout, while maintaining a strong

Qualifications

• Strong growth marketing background spanning paid, organic, referral, field or other channels.
• Structured experimentation: hypothesis, test, learn, scale with evidence for expansion.
• Comfort with data: pull analysis, build models, back strategy with numbers; Amplitude/SQL familiarity is a plus.
• Cross-functional ownership: partner with Product, Design, Lifecycle to ship features.
• AI fluency: use AI to multiply output, not as novelty.
• High ownership mentality: treat vertical like a GM, not just a channel.

Responsibilities

• Own Acquisition Strategy: identify top-of-funnel opportunities and translate into experiments.
• Drive Cross-Functional Alignment with Product and Sales to close gaps.
• Build Lifecycle Programs: design end-to-end experiences from first touch to post-checkout.
• Ship the Work: execute when possible and pull in others when needed.
• Instrument and Learn: track metrics, gather data, learn and iterate.
• AI-Native Growth: leverage AI to move faster, personalize at scale, test more.

Skills

Growth marketing

Experimentation

Data analysis

Cross-functional collaboration

AI fluency

Ownership mentality

Tools

Amplitude

SQL

Salesforce

Customer.io

Klaviyo

Job description

Engine is seeking a growth leader to own wedding-vertical acquisition and retention within business travel. You will define top-of-funnel strategies, run experiments across digital and events, partner with Product and Lifecycle teams, and push AI-enabled initiatives to accelerate learning and performance.

You will shape the roadmap, drive cross-functional alignment, and build end-to-end lifecycle programs that convert customers from first touch through post-checkout, while maintaining a strong