Website & SEO Specialist for AI-Powered Growth

TP-Link Systems USA; Tustin (CA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

401k contributions

Over four weeks of PTO per year

Bi-annual pay increases

Health and wellness benefits including

Quarterly team-building events

Annual bonus opportunity

Job summary

TP-Link Systems USA is seeking a Website & SEO Specialist to drive growth, optimization, and performance of the corporate site. You will improve user experience, content quality, and organic visibility, including emerging AI-powered search channels.

You will work with GA4, GSC, SEMrush and Ahrefs to optimize architecture, audits, and content, while collaborating with the external agency on Reddit SEO and AI-driven search results.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, IT, or related field.
• Strong understanding of SEO fundamentals including keyword research and on-page optimization.
• Hands-on experience with GA4, GSC, and SEO platforms such as SEMrush or Ahrefs.
• Analytical, organized, and capable of managing multiple fast-paced priorities.

Responsibilities

• Assist in improving website architecture, navigation, page layouts, and user journeys.
• Perform regular website audits for content quality, functionality, and consistency.
• Monitor traffic, engagement, conversion, and user behavior metrics for optimization opportunities.
• Develop actionable recommendations based on data insights and measure impact of optimization.
• Support efforts to improve organic visibility on traditional search engines and AI-powered search experiences (e.g., ChatGPT, Perplexity).
• Conduct keyword research, competitor analysis, and content opportunity assessments using SEMrush or Ahrefs.
• Optimize content and on-page elements following SEO best practices (AEO/GEO).
• Support Reddit-focused SEO and AEO initiatives in collaboration with external agency.

Skills

SEO fundamentals

GA4

GSC

SEMrush

Ahrefs

Keyword research

Education

Bachelor's degree

Tools

SEMrush

Ahrefs

Google Analytics 4

Job description

TP-Link Systems USA is seeking a Website & SEO Specialist to drive growth, optimization, and performance of the corporate site. You will improve user experience, content quality, and organic visibility, including emerging AI-powered search channels.

You will work with GA4, GSC, SEMrush and Ahrefs to optimize architecture, audits, and content, while collaborating with the external agency on Reddit SEO and AI-driven search results.