Website & SEO Specialist

TP-Link Systems USA; Tustin (CA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

401k contributions

Over four weeks of PTO per year

Bi-annual pay increases

Health and wellness benefits including

Quarterly team-building events

Annual bonus opportunity

Job summary

TP-Link Systems USA is seeking a Website & SEO Specialist to drive growth, optimization, and performance of the corporate site. You will improve user experience, content quality, and organic visibility, including emerging AI-powered search channels.

You will work with GA4, GSC, SEMrush and Ahrefs to optimize architecture, audits, and content, while collaborating with the external agency on Reddit SEO and AI-driven search results.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, IT, or related field.
• Strong understanding of SEO fundamentals including keyword research and on-page optimization.
• Hands-on experience with GA4, GSC, and SEO platforms such as SEMrush or Ahrefs.
• Analytical, organized, and capable of managing multiple fast-paced priorities.

Responsibilities

• Assist in improving website architecture, navigation, page layouts, and user journeys.
• Perform regular website audits for content quality, functionality, and consistency.
• Monitor traffic, engagement, conversion, and user behavior metrics for optimization opportunities.
• Develop actionable recommendations based on data insights and measure impact of optimization.
• Support efforts to improve organic visibility on traditional search engines and AI-powered search experiences (e.g., ChatGPT, Perplexity).
• Conduct keyword research, competitor analysis, and content opportunity assessments using SEMrush or Ahrefs.
• Optimize content and on-page elements following SEO best practices (AEO/GEO).
• Support Reddit-focused SEO and AEO initiatives in collaboration with external agency.

Skills

SEO fundamentals

GA4

GSC

SEMrush

Ahrefs

Keyword research

Education

Bachelor's degree

Tools

SEMrush

Ahrefs

Google Analytics 4

Job description

About Us

Description About Us Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint. We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology. Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

We are looking for a Website & SEO Specialist to join our team and help drive the ongoing growth, optimization, and performance of our corporate website. Reporting directly to the Website Manager, you will play a key role in improving the including emerging AI-powered search channels. You will play a key role in improving the website’s user experience, content quality, and organic search visibility — including emerging AI-powered search channels.

Key Responsibilities

• Assist in improving website architecture, navigation, page layouts, and user journeys to enhance usability and engagement.
• Perform regular website audits to ensure content quality, functionality, and consistency across all pages.
• Monitor website performance, including traffic, engagement, conversion, and user behavior metrics, to identify optimization opportunities.
• Develop actionable recommendations based on data insights and help measure the impact of optimization initiatives.
• Support efforts to improve the website’s organic visibility across both traditional search engines and emerging AI-powered search experiences (e.g., ChatGPT, Perplexity).
• Conduct keyword research, competitor analysis, and content opportunity assessments using tools such as SEMrush or Ahrefs.
• Optimize website content and on-page elements following SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) best practices.
• Support Reddit-focused SEO and AEO initiatives in collaboration with the external agency, helping ensure brand visibility and accurate representation across Reddit search and AI-driven answer results.
• Monitor Reddit conversations and community trends relevant to the brand, and provide input to inform content and search optimization strategies.
• Support the operation, maintenance, and optimization of the corporate website, including publishing and updating content through the Content Management System (CMS).

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Information Technology, or a related field.
• Strong understanding of SEO fundamentals, including keyword research, on-page optimization, and content optimization.
• Hands-on experience with Google Analytics 4 (GA4), Google Search Console (GSC), and SEO platforms such as SEMrush or Ahrefs.
• Strong analytical, organizational, project management, and problem-solving skills with excellent attention to detail.
• Self-motivated, proactive, and comfortable managing multiple priorities in a fast-paced environment.
• Understanding of AI-powered search trends and emerging search optimization practices (AEO/GEO) is a plus.
• Familiarity with Reddit’s platform dynamics and community culture, with a good sense of how content performs and surfaces in Reddit search and AI-powered answer engines is a plus.

Salary Range

$80,000 - $90,000

Benefits

• Fully paid medical, dental, and vision insurance (partial coverage for dependents).
• Contributions to 401k funds.
• Over four weeks of PTO per year.
• Bi-annual pay increases.
• Health and wellness benefits, including free gym membership.
• Quarterly team-building events.
• At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work.

Diversity & Inclusion

We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone.

Application & Contact

If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc. Please, no third-party agency inquiries, and we are unable to offer visa sponsorships at this time.

Why Join Us

TP-Link is a leading provider of consumer Wi-Fi networking products. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives, such as smart home products. Spacious and modern, our US offices create a casual atmosphere that fosters team collaboration. In addition to free snacks and drinks, TP-Link Systems Inc. offers a modern working environment, free gym membership, quarterly team building, flex-spending, employee paid benefits, bi-annual raise opportunity, paid vacation & holidays, 401k plan and annual bonus opportunity.