Website Performance & CRO Manager (HubSpot CMS)

Cedarhurst Living; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Life insurance

Long-term disability coverage

401(k) plan with company match

On-site gym

Job summary

Cedarhurst Living is seeking a Website Performance Manager to own health, performance, and conversion of Cedarhurst's website and community microsites. You will localize microsites, manage lead-gen tools, and build new pages in HubSpot, reporting on portfolio-wide performance.

You will collaborate with the Director of Digital Marketing, optimize SEO, tagging, and attribution, and translate data into actionable improvements across multiple locations in the Cedarhurst portfolio.

Qualifications

• 5+ years experience in digital marketing or web management.
• Bachelor’s degree or equivalent practical experience.
• CMS pages built and maintained without developer support.
• Strong SEO fundamentals and on-page optimization.
• Proficient web analytics with HubSpot and GA4.
• Genuine curiosity about AI-driven search (AEO/GEO).
• Detail-oriented with ownership of accuracy across sites.
• Experience in senior living, healthcare, or multi-location regulated industries.
• Familiar with CRO and A/B testing and agency collaboration.

Responsibilities

• Localize and maintain community microsites with local info and imagery.
• Own lead-generation tools’ performance; optimize with agency input.
• Manage agency-built templates in-house for continuity.
• Publish content updates across all Cedarhurst communities.
• Drive site and landing-page performance using data-driven optimizations.
• Audit tagging and attribution to ensure reporting accuracy.
• Lead local search reviews and data for high-volume locations.
• Define AEO/GEO strategy for portfolio in AI-driven search contexts.
• Create new HubSpot pages for developments and acquisitions end-to-end.
• Deliver executive-level performance reports for strategic decisions.
• Advise on evolving search trends and AI-driven discovery.

Skills

Digital marketing

Web management

Analytics

Communication

Attention to detail

Education

Bachelor’s degree or equivalent

Tools

HubSpot CMS

GA4

SEO fundamentals

CRO / A/B testing

Job description

Cedarhurst Living is seeking a Website Performance Manager to own health, performance, and conversion of Cedarhurst's website and community microsites. You will localize microsites, manage lead-gen tools, and build new pages in HubSpot, reporting on portfolio-wide performance.

You will collaborate with the Director of Digital Marketing, optimize SEO, tagging, and attribution, and translate data into actionable improvements across multiple locations in the Cedarhurst portfolio.