HubSpot Website Performance Lead

Cedarhurst-Senior-Living; Clayton (MO); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Benefits package

On-site gym

Personal trainer

Catered lunches

Team events

Job summary

Cedarhurst Senior Living is seeking a Website Performance Manager to own health, performance, and conversion of Cedarhurst's website and community microsites. You will localize microsites, optimize lead-generation tools, and publish content directly in HubSpot.

Collaborating with the Director of Digital Marketing, you will manage in-house CMS tasks, guide agency work, and deliver reporting that informs portfolio-wide decisions. Prior experience with HubSpot CMS is strongly preferred.

Qualifications

• 5+ years experience in digital marketing or web management, including 3+ years hands-on CMS experience.
• Bachelor’s degree or equivalent practical experience.
• Experience building and maintaining CMS pages without developer support.
• Working knowledge of SEO fundamentals and how on-page structure, metadata, and content affect discoverability.
• Strong command of web analytics and reporting, with the ability to navigate HubSpot and GA4 independently.
• A solid grasp of tagging and attribution, with the ability to audit data flows and resolve issues.
• Genuine curiosity about how search and discovery are changing, including AI-driven and generative search (AEO and GEO).
• Experience with senior living, healthcare, or another regulated, multi-location industry.
• Familiarity with CRO and A/B testing concepts.
• Experience working alongside marketing agencies.

Responsibilities

• Localize and maintain community microsites independently, keeping each discoverable and relevant with local information, events, imagery, and product specifics.
• Own the performance of the lead-generation tools (assessments, chatbot, gated content): diagnose underperformance, decide the optimization, and direct the agency to implement it, escalating only where work exceeds agency capacity and must be prioritized against other channels.
• Take content management on agency-built templates in-house, maintaining it independently going forward.
• Conduct and publish content updates autonomously across all communities.
• Drive website and landing page performance: analyze trends, diagnose what is underperforming, and decide the optimizations worth pursuing, sequencing agency-dependent work with the Director against retainer capacity.
• Safeguard the integrity of tagging and attribution: audit how data flows, identify gaps or breaks, and resolve or direct resolution of issues affecting reporting accuracy.
• Lead community-level local search reviews, compiling location data against high-volume senior living queries, and determining which locations need attention.
• Define Cedarhurst's emerging AEO and GEO approach, setting the structural standards for how the portfolio shows up in AI-driven and generative search across all web properties; direct cross-functional partners who execute listings, reviews, and PR mentions by providing the data and strategy they need to deliver results.
• Own the creation of new pages and microsites in HubSpot for new developments, acquisitions, and product extensions, building them out end to end in staged environments with SEO and brand consistency built in, then handing off to the agency for launch and QA.
• Deliver executive-level performance reporting that drives strategic decisions.
• Shape Cedarhurst's point of view on how search and discovery are changing, especially AI-driven search, bringing forward recommendations that influence the team's approach.
• Other duties as assigned.

Skills

Digital marketing

Web management

SEO basics

Web analytics

Communication

Project coordination

Education

Bachelor’s degree or equivalent

Tools

HubSpot CMS

GA4

Job description

Cedarhurst Senior Living is seeking a Website Performance Manager to own health, performance, and conversion of Cedarhurst's website and community microsites. You will localize microsites, optimize lead-generation tools, and publish content directly in HubSpot.

Collaborating with the Director of Digital Marketing, you will manage in-house CMS tasks, guide agency work, and deliver reporting that informs portfolio-wide decisions. Prior experience with HubSpot CMS is strongly preferred.