Senior Digital Marketing Specialist - HubSpot & CRO

Hammer Technologies Pty Ltd; Denver (CO); Hybrid; USD 115,000 - 130,000; Full time

Benefits offered by this job

Flexible WFH arrangements

Generous leave (vacation & personal)

Job summary

HammerTech is seeking a Senior Digital Marketing Specialist to own hands-on execution of digital journeys from first engagement to a marketing qualified lead (MQL). You will build pages, configure workflows, segment audiences, set up tracking, and test journeys.

With ~70% hands-on delivery and 30% analysis, you’ll optimize lifecycle and conversion, ensure relevant steps, and drive deeper engagement and sales follow-up in a hybrid environment.

Qualifications

• 3–5 years of experience in B2B digital marketing, lifecycle marketing, and conversions.
• HubSpot power user with experience in pages, templates, modules, and publishing.
• Experience building email nurture programs using lifecycle logic.
• Practical CRO experience: testing, results interpretation, and improvements.
• Familiarity with lead scoring, routing, and RevOps collaboration.

Responsibilities

• Lifecycle and conversion execution: build and optimize multi-stage nurture workflows in HubSpot.
• Segmentation and enrollment: maintain active lists and enrollment rules with RevOps.
• Personalization: implement smart content tailored by persona or region.
• Lead scoring support and handoff QA between marketing and sales.
• Website, content, and campaign production: build pages, forms, emails, and assets in HubSpot.

Skills

B2B digital marketing

Lifecycle marketing

Marketing automation

Demand generation

Digital conversion

Tools

HubSpot

GA4

Google Search Console

Salesforce

UTM tracking

Job description

HammerTech is seeking a Senior Digital Marketing Specialist to own hands-on execution of digital journeys from first engagement to a marketing qualified lead (MQL). You will build pages, configure workflows, segment audiences, set up tracking, and test journeys.

With ~70% hands-on delivery and 30% analysis, you’ll optimize lifecycle and conversion, ensure relevant steps, and drive deeper engagement and sales follow-up in a hybrid environment.