Website Developer and Content Specialist

Trilogy Health Services, LLC; Louisville (KY); On-site; USD 55,000 - 85,000; Full time

Job summary

Trilogy Health Services, LLC is seeking a Website Optimization Specialist to oversee the development, optimization, and maintenance of the organization’s website and landing pages, ensuring a high-performing, seamless user experience.

You will collaborate with growth and creative teams to execute digital campaigns, implement SEO best practices, and enhance site functionality, while monitoring performance and driving data-driven improvements.

Qualifications

• Experience: 1-3 years

Responsibilities

• Translates media strategy into landing page experiences by designing, building, and optimizing pages that guide users through a seamless customer journey.
• Collaborates with the Growth team to create seasonal marketing campaigns.
• Explores digital trends to identify opportunities to improve site performance, usability, and overall digital experience.
• Assesses website performance and provides monthly reporting and insights to Growth Team leadership.
• Manages website media library, tagging and organizing photos, videos, and icons for site use.
• Partners with the creative team to support SEO best practices for new and existing content.
• Develops, implements, and maintains tracking numbers and links across media channels.
• Coordinates with online chat and conversion optimization partners to add, update, and maintain site functionality.
• Performs ongoing website maintenance including updates to photography, pricing, campus information, and other content.

Job description

This Website Optimization Specialist oversees the development, optimization, and ongoing maintenance of the organization’s website and landing pages to deliver a seamless, high-performing user experience. This role collaborates with growth and creative teams to execute digital campaigns, implement SEO best practices, and enhance site functionality. This position monitors performance, manages content and assets, and continuously improves the site through data-driven insights and optimization efforts.

Roles and Responsibilities

• Translates media strategy into effective landing page experiences by designing, building, and optimizing pages that guide users through a seamless, customer experience.
• Collaborates with the Growth team to create seasonal marketing campaigns.
• Explores digital trends, identifying opportunities to improve site performance, usability, and overall digital experience.
• Assesses website performance and provides monthly reporting and insights to be shared with Growth Team leadership.
• Manages website media library, including tagging and organizing of photos, videos and icons for website and landing page use.
• Partners with the creative team to support SEO best practices for new and existing content.
• Develops, implements, and maintains tracking numbers and links across various media channels.
• Coordinates with online chat and conversion optimization partners to add, update, and maintain site functionality.
• Performs ongoing website maintenance, including updates to photography, room pricing, campus information, and other content.
• Troubleshoots website issues and provides timely problem resolution.
• Other duties as assigned.

Qualifications

Experience: 1-3 years

Physical Requirements

Sitting, standing, bending, reaching, stretching, stooping, walking, and moving intermittently during working hours. Must be able to lift at least 50lbs. Must be able to maintain verbal and written communication with co-workers, supervisors, residents, family members, visitors, vendors, and all business associates outside of the health campus.

Travel

Yes: Minimally, as required (Typically less than 10%)