Digital Marketing Coordinator

It Works!; Florida; On-site; USD 50,000 - 70,000; Full time

Job summary

It Works! is seeking a Digital Marketing Support Specialist in Florida. This role involves updating web content, coordinating design improvements, and performing analytics for optimal customer engagement.

The ideal candidate will have strong web design and coding skills, particularly with HTML and CSS, and demonstrate project management abilities to ensure effective communication and timely updates.

Qualifications

• Experience in web design and functionality for effective communication.
• Strong coding skills in HTML and CSS.
• Understanding of Content Management Systems and web metrics analysis.
• Ability to manage projects and meet deadlines.

Responsibilities

• Support digital marketing initiatives with web content updates.
• Coordinate design improvements and technical functionality on websites.
• Perform quality assurance and monitor analytics for web platforms.

Skills

Web design and functionality

HTML and CSS coding

Content Management Systems knowledge

Social media marketing

Web metrics analysis tools

Project Management

Tools

Adobe Photoshop

Fireworks

Job description

Job Description

Under general direction, supports the digital marketing team in the areas of website updates, web, surveys, email and campaign calendars. Assists with developing, maintaining and improving customer-oriented content and site structure for company website, coordinates implementation of site functionality improvements and design iterations to meet customer needs; performs routine web content updates; monitors issues tracker, assigns tasks and responds to internal partner and external customer questions and requests; creates and edits Web pages, electronic newsletters and online surveys; formats and uploads documents and multi‑media assets for use online; assists with research and procurement of software tools and monitors agreements with vendors.

• Tracks incoming requests for Web site updates, bug fixes and feature enhancements from internal partners and external customers; responds as needed and forwards maintenance requests to appropriate staff; edits pages using established guidelines; creates new Web pages; uploads documents and multi‑media assets; creates, resizes and edits images for use online; creates HTML code for Web pages; troubleshoots and repairs formatting issues; monitors and enforces quality of site content and design.
• Coordinates projects related to content, design and structural improvements for associated websites and helps to define project purpose and scope; works with Digital Marketing team and IT staff to plan, implement and monitor progress of projects; tests new features and conducts quality assurance reviews.
• Coordinates projects related to content, design and structural improvements for company websites; works with Digital Marketing team and IT staff to plan, implement and monitor progress of projects; tests new features and conducts quality assurance reviews.
• Acts as an administrator for software used by the division and internal partners; coordinates with IT staff to define permission levels and access for new users; updates "how-to" documentation for all division tasks.
• Collects and reports on web and social media analytics; monitors web use and trends; conducts peer review and other research activities as assigned.

Performs web quality assurance on all current web properties and coordinates web updates with relevant departments, including Creative team.

Monitors requests for web maintenance, surveys and emails; prioritizes requests and manages backlog.

Reviews requests for new content development and restructuring projects.

Prioritizes and designs projects based on audience needs, business goals, and technical feasibility.

Uses principles of user‑centered design, to ensure that planned projects will meet established division standards.

Creates, organizes and updates "how-to" documentation for all division tasks.

• Performs scheduled Web production tasks following established standards, which may include uploading video assets, updating HTML table data, and archiving expired site content.
• Working with Marketing / Supply to set up item configuration for catalog changes – items, categories, sort orders.
• Working with Marketing to set up promo configurations through the promo engine.
• Provides feedback and direction to the dedicated team regarding potential improvements to be included in their backlog.
• Provides backup to Supply team on item entry (as needed).
• Audits websites for accuracy, especially after launches in conjunction with QA.
• Is available for all scheduled launch calls (both business and non‑business hours).
• Assists with any required UAT testing.
• Supports all initiatives as needed (US and International).

Qualifications

Web design and functionality for effective communication.

HTML and CSS coding; sufficient to create Web pages using WYSIWYG software.

Function and theory of Content Management Systems for the Web.

Principles and techniques of research and analysis.

Methods and techniques of writing and editing content for the Web.

Working knowledge of social media marketing and channels.

Working knowledge of Web metrics analysis tools and SEO.

Project management techniques and principles.

Operations, services and activities of Web design and content management.

Principles, methods and techniques of customer service.

English usage, spelling, grammar, and punctuation.

Knowledge of accessible Web content a plus.

Graphic design software such as Adobe Photoshop or Fireworks a plus.

Modern office procedures, methods, and equipment including computers and computer applications such as word processing, spreadsheets and databases.

Utilizing personal computer software programs affecting assigned work and in compiling and preparing spreadsheets and reports.

General understanding of project management for web content.

Writing and communicating technical requirements to Web Developers, IT staff and or consultants.

System‑oriented focus with the ability to quickly learn new systems with limited documentation.

Can conform to shifting priorities, demands and timelines through analytical and problem‑solving capabilities.

Critical judgement skills related to time sensitive issues, prioritization and communication.

Ability to multi‑task in a fast‑paced environment with multiple points of entry (team tasks, emails, launch plans, etc.).

Communicating with non‑technical people about technical issues.

Responding to inquiries and communicating in effective oral and written communication.

Researching, analyzing, and evaluating new tools, service delivery methods and techniques.

Establishing and maintaining effective working relationships with other division staff, management and vendors.

Applying problem‑solving techniques.

Ability to be flexible in a changing work environment; ability to work well under pressure; ability to execute aggressive deadlines under changing business dynamics. Self‑starter, independently initiating and driving projects toward completion.

Desire to win the business every single day with a strategic mindset, and passion for innovation and agile responsiveness.

Additional Information

All your information will be kept confidential according to EEO guidelines.