Website Specialist

Chapters Health System; United States; On-site; USD 66,064 - 99,096; Full time

Job summary

Chapters Health System is looking for a Digital Marketing Specialist to lead the management and development of their websites, ensuring alignment with organizational goals. The ideal candidate will have at least 2 years of experience in digital marketing, proficiency in WordPress, and a relevant bachelor's degree.

This role involves managing website updates, creating content, and analyzing web performance metrics. A strong communicator with excellent organizational skills is required. A competitive salary range is offered.

Qualifications

• At least 2 years of experience in digital marketing or website management.
• Basic HTML knowledge required.

Responsibilities

• Lead development and management of the organization’s websites.
• Manage daily updates to the website for all locations.
• Develop content in alignment with organizational initiatives.
• Implement best practices for website management.
• Generate monthly reports with key metrics on website performance.
• Monitor review sites and respond to inquiries.
• Lead maintenance on the internal website.

Skills

Strong oral and written communication skills

Ability to organize and manage projects

Excellent interpersonal and collaboration skills

Organizational skills

Ability to manage multiple tasks

Strong work ethic and attention to detail

Knowledge of multi-channel attribution analysis

Education

Bachelor’s degree in Communication, Marketing, or related field

Tools

WordPress

Google Analytics

Job description

Overview

It’s inspiring to work with a company where people truly BELIEVE in what they’re doing! When you become part of the Chapters Health Team, you’ll realize it’s more than a job. It’s a mission. We’re committed to providing outstanding patient care and a high level of customer service in our communities every day.

Responsibilities

• Lead development, management, and execution of the organization’s websites including multiple affiliate sites.
• Manage daily updates to the website and location pages for all physical locations of the Chapters Health System.
• Develop and edit content throughout the year in alignment with organizational initiatives and marketing themes.
• Stay up-to-date on new digital marketing and website management tools and implement best practices.
• Develop a global plan for website optimization to increase web traffic.
• Generate monthly reports with key metrics on website performance (Google Analytics, paid search, SEO, SEM).
• Monitor review sites and respond to inquiries on the website contact form.
• Lead maintenance and content updates on the internal website, Lifelines.
• Collaborate with corporate communications and other program leaders to understand business needs, recommend new digital marketing initiatives, and report results.

Experience & Education

• At least 2 years of experience in digital marketing or website management, including search engine optimization and content development.
• Experience with WordPress; basic HTML knowledge required.
• Bachelor’s degree in Communication, Marketing, or a related field.

Required Skills

• Strong oral and written communication skills.
• Ability to organize and manage projects within defined timeframe and budget.
• Excellent interpersonal and collaboration skills.
• Organizational skills, ability to delegate and follow up.
• Ability to manage multiple tasks and work under pressure with a positive attitude.
• Strong work ethic and attention to detail.
• Knowledge of multi-channel attribution analysis and analytics tools (e.g., Google Analytics).

Physical & Environmental Requirements

• Primarily seated work, with occasional standing, walking, and lifting up to 35 lbs.
• Requires good visual acuity and the ability to operate a computer.
• Must be able to drive distances including freeways when necessary.

Compensation

Pay range: $66,064.10 - $99,096.71.

Additional Information

Position requires consent to drug and/or alcohol testing after a conditional offer of employment and ongoing compliance with the Drug-Free Workplace Policy.