Web Experience Specialist

National University of Health Sciences; Lombard (IL); On-site; USD 65,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Group Term Life Insurance

Long-Term Disability Insurance

403(b) retirement plan

Flexible Spending Account (FSA)

Job summary

National University of Health Sciences is seeking a skilled candidate responsible for website administration, content management, and SEO improvements to enhance student engagement and optimize user journeys.

The ideal candidate will have a Bachelor's degree and 3–5 years of experience in website management, preferably in higher education. Proficiency in WordPress CMS, HTML, and SEO best practices is essential along with experience in analytics tools like Google Analytics.

NUHS offers a competitive salary of $65,000-$70,000 and a comprehensive benefits package including medical coverage and a retirement plan.

Qualifications

• 3–5 years of professional experience managing and optimizing websites, especially in higher education.
• Experience with website hosting environments and DNS management.
• Strong organizational and communication skills.

Responsibilities

• Collaborate on lead tracking and conversion measurement strategies.
• Monitor website traffic and performance using Google Analytics.
• Provide CMS guidance and share best practices with marketing teams.

Skills

WordPress CMS

SEO best practices

HTML

PHP

CSS

Google Analytics

UX/UI best practices

A/B testing

Education

Bachelor’s degree in web development, digital marketing, or related field

Tools

Google Tag Manager

GA4

Job description

In this hands‑on role, the candidate will be responsible for website administration, content management, user experience and SEO improvements. The main goal is to optimize website user journeys and conversion opportunities. The candidate will help us improve student engagement and build enrollment-focused website experiences.

Key Responsibilities

• Collaborate on implementation and analysis of lead tracking, conversion measurement, and user engagement initiatives
• Monitor website traffic, search performance and conversions using Google Analytics and Google Search Console to create performance reports and share insights and recommendations with the marketing team
• Collaborate with marketing staff, admissions and academic departments on website updates while providing CMS guidance and sharing web content best practices.

Technical Environment and Tech Stack

Ideal candidates will bring expertise in the following technologies:

• WordPress CMS and Gravity Forms
• HTML, PHP, CSS, website accessibility standards (WCAG 2.1 AA), SEO best practices, especially technical SEO and website performance optimizations
• Website analytics and performance tracking tools such as GA4 and Google Tag Manager
• Website hosting environments, plugin updates, site speed/uptime monitoring, DNS management, and CRM & third‑party integrations
• UX/UI best practices and conversion rate optimization
• A/B testing or personalization tools

Qualifications

• Bachelor’s degree in web development, digital marketing, communications, or related field (or equivalent experience).
• 3–5 years of professional experience managing and optimizing websites, preferably in higher education/enrollment-marketing websites
• Experience working with WordPress CMS and Gravity Forms
• Working knowledge of HTML, PHP, CSS, website accessibility standards (WCAG 2.1 AA), and SEO best practices, especially technical SEO and website performance optimizations
• Experience with website analytics and performance tracking tools such as GA4 and Google Tag Manager.
• Experience with website hosting environments, plugin updates, site speed/uptime monitoring, DNS management, and CRM & third-party integrations.
• Familiarity with UX/UI best practices and conversion rate optimization.
• Enthusiasm for and familiarity with A/B testing or personalization tools is a plus
• Strong organizational, communication, and cross‑functional collaboration skills.
• Ability to manage multiple projects and priorities in a fast‑paced environment.

Budgeted Salary: $65,000.00-$70,000.00/yr

NUHS offers a comprehensive benefits package that includes medical, dental, and vision coverage. Additionally, the University provides Group Term Life Insurance and Long-Term Disability Insurance. Employees become eligible for a 403(b)-retirement plan after just one month of employment and can enroll in a Flexible Spending Account (FSA) after one year. Paid Time Off (PTO) includes accruals for both vacation and sick time. For full details visit www.nuhs.edu/about-us/human-resources/employee-benefits/