Website Content Manager

E03 Vermont State University; South Carolina; On-site; USD 66,000 - 80,000; Full time

Job summary

Vermont State University is seeking a Website Content Manager to oversee and continually improve content, design, and functionality across the university site. You will collaborate with marketing, admissions, and other stakeholders to develop compelling, accessible content and drive enrollment goals.

The role requires WordPress expertise, strong writing skills, and a data-driven approach to optimize content and site performance. This is a 37.5-hour weekly, exempt position within the VSCS system.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or related field and 3–4 years of relevant experience.
• Experience in website management and CMS use, preferably in higher education.
• Proficiency writing engaging copy for the web with SEO in mind.
• Knowledge of HTML/CSS, WordPress, and Google Analytics.

Responsibilities

• Write, manage, and update content across the university website, ensuring accuracy and brand alignment.
• Independently manage weekly web update tickets and support SEO efforts.
• Collaborate with marketing and admissions to meet web content needs and accessibility standards.
• Analyze website performance and leverage insights to optimize content and structure.
• Support design and implementation of new website features with accessibility in mind.

Skills

Project management

Copywriting

SEO knowledge

Analytics mindset

Communication

Education

Bachelor’s degree in marketing, communications, journalism, English, or related field

Tools

WordPress

Google Analytics

HTML/CSS

Adobe Creative Cloud

Job description

BASIC FUNCTION

The Website Content Manager is responsible for the oversight, maintenance, and continual improvement of content, design, and functionality across the Vermont State University website. In collaboration with the Director of Digital Marketing and Analytics and the Senior Web Developer and Designer, the Website Content Manager collaborates with marketing and admissions teams and internal stakeholders across the university to develop and edit web content and analyzes user engagement and behavior to inform site evolution and strategy. The Website Content Manager leverages these insights to develop, refine, and present clear, accessible, and compelling digital content that supports enrollment goals and enhances the university’s reputation.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Write, manage, maintain, and continuously update content across VTSU’s website ensuring information remains accurate, current, and aligned with brand standards, accessibility standards, SEO best practices, and overall digital content strategy. Independently manage and prioritize assigned weekly web update tickets, ensuring timely and accurate execution of content requests from internal stakeholders via the Wrike request system. Assist in implementing the university's SEO strategy by optimizing structure and updating content to improve search visibility and drive engagement, particularly among prospective students. Partner with marketing and admissions teams and internal stakeholders to identify and support web content needs while ensuring alignment with university digital content standards, branding, and accessibility guidelines. Collaborate with the web team to evaluate website performance, using analytics to make data-driven decisions on content optimization. Collaborate with web team to design, develop, and implement new website features and functionality in compliance with accessibility standards. Partner with marketing and admissions teams and internal stakeholders to develop, edit, and maintain website pages, content sections, and graphical elements to ensure a consistent and user-centered digital experience. Demonstrate expertise in WordPress administration, including content development management, information architecture, plugins integration, and content strategy development. Support creative content generation for VTSU website and other internal communications and external marketing channels as needed, including but not limited to:

• Photo and video assets
• Graphic design
• Media stories

Provide project management support to the web team, ensuring that new web tickets and projects are tracked in Airtable, and act as a dotted line between internal, external, and enrollment stakeholders. Support the ongoing development, implementation, and maintenance of digital initiatives with significant web presences and institutional impact including but not limited to:

• Digital campus maps
• University Calendar
• Workforce Microsite

Other duties as assigned.

SUPERVISION RECEIVED

Supervision is received from the Director for Digital Marketing and Analytics.

SUPERVISORY RESPONSIBILITY

None

MINIMUM QUALIFICATIONS

Bachelor’s degree in marketing, communications, journalism, English, or other related field, plus three to four years of relevant experience, or a combination of education and experience from which comparable knowledge and skills are acquired.

PREFERRED QUALIFICATIONS

• Experience with keyword research for improving SEO at the page level

KNOWLEDGE, SKILLS, & AMBILITIES

Knowledge:

• Experience in website management and use of a standard CMS
• Work experience in higher education preferred
• Have experience writing lively and creative copy for the digital arena, particularly in writing layered information for the web, quickly and succinctly
• Proficiency with HTML/CSS, Adobe Creative Cloud (particularly Photoshop), content management systems such as WordPress and Google Analytics
• Knowledge to be the primary point of contact for technical website issues and know when to bring them to the attention of supervisor
• Knowledge of how to create and maintain SEO

Skills:

• Skilled at identifying, organizing, and accomplishing tasks in priority order and at focusing on results and meeting deadlines
• A self-starter with strong project management and organizational skills able to keep several projects moving ahead simultaneously
• Excellent writing, spelling, and grammar skills
• Basic understanding of color theory and digital design as it relates to creating usable and accessible web content

Abilities:

• Must be able to travel between campuses as needed
• Excellent interpersonal and organizational skills are critical
• Demonstrated ability to support a diverse community and promote diverse perspectives, cultures, and an inclusive environment
• Must be able to keep information confidential as necessary, work as a member of a team while remaining client-focused and adaptable to changing priorities
• Ability to work effectively in fast-paced team environment

Scheduled Hours

Weekly: 37.5

Budgeted Wage for this Position

$73,000

Exempt Status

Exempt

Grade

S13

Job Posting Responsibilities

Unit Determination: Professional, Administrative, Technical - VSC United Professionals

At the Vermont State Colleges System (VSCS), our mission is grounded in empowering students and strengthening communities across Vermont. When you join our team, you become part of a dedicated, statewide community that believes in the transformative power of education — not only in the classroom, but in careers, lives, and local economies. VSCS encompasses Vermont State University, the Community College of Vermont, and our System Office, with 12 centers, 5 campuses, and more than 10 additional learning sites across the state. Deeply rooted in our communities, we provide affordable, flexible, and innovative programs designed to meet the needs of today’s learners — from recent high school graduates to adult students reentering the workforce. Through strong partnerships and a shared commitment to workforce development, we help build a vibrant, resilient Vermont. Our employees are key to this mission. We offer competitive compensation and benefits, opportunities for growth, and a workplace culture that values collaboration, diversity, and purpose. If you’re passionate about education that makes a real and lasting difference, we invite you to grow your career with the Vermont State Colleges System — and help shape the future of our students, our communities, and our state.