Website Content Manager

Vermont State; Town of Vermont, Northern (WI, KY); Hybrid; USD 66,000 - 80,000; Full time

Job summary

Vermont State University is seeking a Website Content Manager to oversee content, design, and functionality across its website. You will work with Marketing and Admissions, analyzing user engagement to drive site evolution and enrollment strategy.

The role requires WordPress expertise, strong writing, and project-management skills, with a focus on accessibility and SEO best practices to deliver a compelling digital experience.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or related field.
• Experience writing lively and concise web copy with SEO in mind.
• Strong project management and organizational skills, able to handle multiple tickets.

Responsibilities

• Write, manage, and update content across the university website ensuring accuracy and brand alignment.
• Assist in implementing and refining SEO strategy to improve page visibility.
• Collaborate with marketing, admissions, and internal stakeholders to support digital content standards and accessibility.
• Analyze website performance using analytics to inform content optimization and decision making.
• Support web development initiatives, ensuring new features meet accessibility guidelines.

Skills

Copywriting

Project management

Content strategy

Accessibility awareness

Education

Bachelor’s degree in marketing, communications, journalism, English, or related field

Tools

WordPress

Google Analytics

HTML/CSS

Adobe Creative Cloud

Photoshop

Job description

**BASIC FUNCTION** The Website Content Manager is responsible for the oversight, maintenance, and continual improvement of content, design, and functionality across the Vermont State University website. In collaboration with the Director of Digital Marketing and Analytics and the Senior Web Developer and Designer, the Website Content Manager collaborates with marketing and admissions teams and internal stakeholders across the university to develop and edit web content and analyzes user engagement and behavior to inform site evolution and strategy. The Website Content Manager leverages these insights to develop, refine, and present clear, accessible, and compelling digital content that supports enrollment goals and enhances the university’s reputation.**ESSENTIAL DUTIES AND RESPONSIBILITIES*** Write, manage, maintain, and continuously update content across VTSU’s website ensuring information remains accurate, current, and aligned with brand standards, accessibility standards, SEO best practices, and overall digital content strategy.* Independently manage and prioritize assigned weekly web update tickets, ensuring timely and accurate execution of content requests from internal stakeholders via the Wrike request system.* Assist in implementing the university's SEO strategy by optimizing structure and updating content to improve search visibility and drive engagement, particularly among prospective students.* Partner with marketing and admissions teams and internal stakeholders to identify and support web content needs while ensuring alignment with university digital content standards, branding, and accessibility guidelines.* Collaborate with the web team to evaluate website performance, using analytics to make data-driven decisions on content optimization.* Collaborate with web team to design, develop, and implement new website features and functionality in compliance with accessibility standards.* Partner with marketing and admissions teams and internal stakeholders to develop, edit, and maintain website pages, content sections, and graphical elements to ensure a consistent and user-centered digital experience.* Demonstrate expertise in WordPress administration, including content development management, information architecture, plugins integration, and content strategy development.* Support creative content generation for VTSU website and other internal communications and external marketing channels as needed, including but not limited to:* Photo and video assets* Graphic design* Media stories* Provide project management support to the web team, ensuring that new web tickets and projects are tracked in Airtable, and act as a dotted line between internal, external, and enrollment stakeholders.* Support the ongoing development, implementation, and maintenance of digital initiatives with significant web presences and institutional impact including but not limited to:* Digital campus maps* University Calendar* Workforce Microsite* Other duties as assigned.**SUPERVISION RECEIVED** Supervision is received from the Director for Digital Marketing and Analytics.**SUPERVISORY RESPONSIBILITY** None**MINIMUM QUALIFICATIONS** Bachelor’s degree in marketing, communications, journalism, English, or other related field, plus three to four years of relevant experience, or a combination of education and experience from which comparable knowledge and skills are acquired.**PREFERRED QUALIFICATIONS** • Experience with keyword research for improving SEO at the page level**KNOWLEDGE, SKILLS, & ABILITIES** **Knowledge:** • Experience in website management and use of a standard CMS • Work experience in higher education preferred • Have experience writing lively and creative copy for the digital arena, particularly in writing layered information for the web, quickly and succinctly • Proficiency with HTML/CSS, Adobe Creative Cloud (particularly Photoshop), content management systems such as WordPress and Google Analytics • Knowledge to be the primary point of contact for technical website issues and know when to bring them to the attention of supervisor • Knowledge of how to create and maintain SEO **Skills:** • Skilled at identifying, organizing, and accomplishing tasks in priority order and at focusing on results and meeting deadlines • A self-starter with strong project management and organizational skills able to keep several projects moving ahead simultaneously • Excellent writing, spelling, and grammar skills • Basic understanding of color theory and digital design as it relates to creating usable and accessible web content **Abilities:** • Must be able to travel between campuses as needed • Excellent interpersonal and organizational skills are critical • Demonstrated ability to support a diverse community and promote diverse perspectives, cultures, and an inclusive environment • Must be able to keep information confidential as necessary, work as a member of a team while remaining client-focused and adaptable to changing priorities • Ability to work effectively in a fast-paced team environmentScheduled Hours Weekly:37.5Budgeted Wage for this Position:$73,000Exempt Status:ExemptGrade:S13Job Posting Responsibilities:Unit Determination:Professional, Administrative, Technical - VSC United Professionals**This general outline illustrates the type of work that characterizes the job classification. It is not an all-encompassing statement of the specific duties, responsibilities, and qualifications of individual positions assigned to the classification.***VSC values individual differences that can be engaged in the service of learning. Diverse experiences from people of varied backgrounds inform and enrich our community. VSC welcomes all qualified applications, including those from historically marginalized and underrepresented populations. VSC is an Equal Opportunity Employer, in compliance with ADA requirements, and will make reasonable accommodations for the known disability of an otherwise qualified applicant. Please contact Human Resources for assistance with accommodations at [e-mail].*All new full-time employees and certain part-time employees will be subject to a criminal background check. Any offer of employment is contingent upon the satisfactory results of this check.