Website Content Lead: Storytelling & Conversion

Kelly; Kennesaw (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Kelly is seeking a Website Segment Manager in the United States to rebuild and improve our website by turning product marketing input into persuasive, conversion-focused pages. You will write and edit page content, assemble pages in Sitecore, and collaborate with PMMs and global teams to ensure quality and effectiveness.

You’ll contribute across content strategy, page structure, and visitor journeys, balancing regional needs with global standards, and will participate in testing and optimization

Qualifications

• Strong writing and editing skills with ability to turn product information into a clear customer story.
• Experience using CMS to assemble or update pages within templates; willingness to learn Sitecore.
• Ability to collaborate with PMMs and web teams to meet page objectives and ensure accuracy.
• Understanding of product positioning and how content and page structure drive conversions.

Responsibilities

• Partner with PMMs to understand audiences and page objectives and translate briefs into page content.
• Write and edit headlines, value props, content, and CTAs to support conversion.
• Build and update pages in Sitecore using approved components and templates.
• Test new templates and experiences via A/B testing.
• Maintain an organized backlog of page updates and maintenance tasks.
• Review pages for quality, brand consistency, usability, and accessibility.
• Monitor page performance and apply SEO guidance to improve content and journeys.
• Keep pages current through regular reviews and maintenance.
• Support broader website projects including navigation updates and content reorganization.

Skills

Marketing content

Storytelling

Editing

SEO awareness

Tools

Sitecore

Job description

Kelly is seeking a Website Segment Manager in the United States to rebuild and improve our website by turning product marketing input into persuasive, conversion-focused pages. You will write and edit page content, assemble pages in Sitecore, and collaborate with PMMs and global teams to ensure quality and effectiveness.

You’ll contribute across content strategy, page structure, and visitor journeys, balancing regional needs with global standards, and will participate in testing and optimization