Website Channel Manager: Growth & Conversion Lead

First-Command-Financial-Services; Fort Worth (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

First Command Financial Services, based in Fort Worth, TX, seeks a Website Channel Manager to own the corporate website, delivering a trusted digital experience for clients and driving marketing objectives. You will align with marketing, technology, compliance and business stakeholders to balance brand, regulatory requirements and growth goals.

You will manage CMS, governance, content publishing, SEO, analytics, and conversion optimization, collaborating with campaigns, product and external

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications or digital fields.
• 5+ years in digital marketing, website management, or content strategy.
• Experience with enterprise CMS, content publishing workflows and governance.
• Experience with lead generation, conversion optimization and website analytics.

Responsibilities

• Lead and implement the strategic roadmap for the corporate website.
• Oversee content governance, accuracy, compliance and brand alignment.
• Manage CMS, including permissions, workflows and publishing standards.
• Coordinate updates across multiple stakeholders and business units.
• Define governance standards and editorial calendars for ongoing site management.
• Collaborate with campaigns, brand, content, compliance and technology teams.
• Monitor website performance and user behavior using analytics tools.
• Provide insights and recommendations on performance, traffic and conversions.
• Define KPIs for content, engagement and conversion optimization.
• Support SEO and AI-driven optimization initiatives and best practices.
• Partner with tech and vendors to evaluate enhancements and integrations.
• Manage relationships with external agencies and partners.
• Conduct regular audits of content, usability, accessibility and performance.

Skills

Digital marketing

Website management

SEO & analytics

CMS governance

Cross-functional collaboration

Project management

Content strategy

Lead generation

Education

Bachelor’s degree in Marketing/Communications/Digital Marketing or related field

Tools

Google Analytics

SEO tools

CMS platforms

Job description

First Command Financial Services, based in Fort Worth, TX, seeks a Website Channel Manager to own the corporate website, delivering a trusted digital experience for clients and driving marketing objectives. You will align with marketing, technology, compliance and business stakeholders to balance brand, regulatory requirements and growth goals.

You will manage CMS, governance, content publishing, SEO, analytics, and conversion optimization, collaborating with campaigns, product and external