Senior Data & Insights Analyst

UNAVAILABLE; Chicago (IL); On-site; USD 73,000 - 101,000; Full time

Job summary

Digitas is seeking a Senior Analyst to build the strategic and tactical foundation for data-driven marketing efforts. You’ll analyze massive data sets, uncover cross-channel insights, and communicate strategic recommendations to clients to inform brand, acquisition, and site optimization efforts.

As you collaborate with media, analytics, and engineering teams, you’ll connect data across display, search, social, and site to drive ROAS and conversion-rate improvements, and help implement reporting

Qualifications

• 3–5 years of analytics or strategy experience.
• A four-year college degree.
• Fluency with Excel, including pivot tables, VLOOKUPs, and other common data analysis functions.

Responsibilities

• Supporting media forecasting, budget pacing, and performance reporting across paid media channels
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients
• Connecting the dots across channels through data, including display media, site, search, and social, to provide a holistic view of marketing efforts
• Communicating with clients regularly on scheduled deliverables and ad hoc requests
• Collaborating with internal teams and external partners to support the client’s business goals
• Analyzing site and media data to inform daily and weekly optimizations that improve conversion efficiency (ROAS) and effectiveness (conversion rate)
• Partnering with data engineering and automation resources to implement databases for reporting and data visualization
• Identifying and recommending test-and-learn opportunities, and creating, implementing, and measuring test designs in partnership with media teammates

Skills

Analytics

SQL

Excel

Data visualization

Communication with stakeholders

Education

Bachelor's degree

Tools

Google Data Studio

Tableau

Google Analytics

Adobe Analytics

Google Ads

Meta Ads

Job description

Digitas is seeking a Senior Analyst to build the strategic and tactical foundation for data-driven marketing efforts. You’ll analyze massive data sets, uncover cross-channel insights, and communicate strategic recommendations to clients to inform brand, acquisition, and site optimization efforts.

As you collaborate with media, analytics, and engineering teams, you’ll connect data across display, search, social, and site to drive ROAS and conversion-rate improvements, and help implement reporting