Director, Field and Channel Marketing

Ciena Corporation; Baltimore (MD); On-site; USD 157,900 - 252,200; Full time

Benefits offered by this job

Medical, dental, and vision plans

401(K) with company matching

Employee Stock Purchase Program

Paid sick leave and vacation time

Job summary

A leading technology firm in Baltimore is seeking a Director of Field and Channel Marketing to oversee global marketing initiatives aimed at driving pipeline growth and enhancing customer engagement. The ideal candidate will have over a decade of experience in B2B marketing, a strong track record in telecommunications, and proven leadership abilities. This role includes developing marketing strategies, managing budgets, and collaborating closely with sales teams to ensure impactful marketing programs. Comprehensive benefits and competitive salary range are offered.

Qualifications

• 10+ years of experience in B2B field marketing, demand generation, or outbound marketing.
• 3+ years of experience leading and developing marketing teams.
• Demonstrated success in driving pipeline growth and revenue impact.

Responsibilities

• Develop and execute a global field & channel marketing strategy.
• Partner with sales leadership to identify opportunities and accelerate pipeline progression.
• Plan and deliver integrated campaigns to drive demand and customer expansion.

Skills

B2B field marketing

Demand generation

Account-based marketing strategies

Telecommunications

Networking

Artificial intelligence software

Excellent communication skills

Education

Bachelor's degree in marketing, business, or a technical field

Master of Business Administration (MBA)

Tools

Salesforce

Marketo

Job description

They gather information about your interactions on the site, such as which pages you visit frequently, how long you stay, and the links or buttons you click. They help us record any difficulties you have with the website and help us to evaluate the effectiveness of our advertising. By analyzing this data, we can understand what aspects of our site are effective and identify areas for improvement.* This is a secondary processing purpose.* This is a secondary processing purpose.* This is a primary processing purpose.* This is a secondary processing purpose.Director, Field and Channel Marketing page is loaded## Director, Field and Channel Marketinglocations: Baltimore: Ottawa: US- GA- Alpharetta- 1120 (Atlanta)time type: Full timeposted on: Publié aujourd'huijob requisition id: R030603As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.Blue Planet, a division of Ciena, is seeking a strategic and results-driven Director of Field & Channel Marketing to lead worldwide marketing initiatives that drive pipeline growth, accelerate revenue, and strengthen customer engagement. This role will align closely with sales, product, and corporate marketing teams to deliver high-impact programs focused on generating operations support systems (OSS) software sales with communication service providers globally.**How you will make an impact:**· Develop and execute a global field & channel marketing strategy aligned to Blue Planet regional sales priorities and revenue targets· Partner with sales leadership to identify opportunities, build account-based marketing (ABM) programs, and accelerate pipeline progression· Plan and deliver integrated campaigns, events, and executive engagements (in-person and virtual) to drive demand and customer expansion· Translate corporate messaging into regionally relevant programs tailored to target accounts and buyer personas· Generate and track marketing leads – from creation to closure – while providing dashboards and regular visibility to sales· Create customer case studies (presentations and PDFs), write technology award nomination submissions, and create content for customer press releases· Lead the execution of regional industry events, customer advisory boards, and partner initiatives to elevate Blue Planet’s market presence· Work with global system integrator and hyperscaler partners to develop and execute joint marketing programs· Manage partner portal – keep content up-to-date, track partner certifications & badges, and produce quarterly report on usage· Manage field marketing budgets, track ROI, and optimize performance across programs· Collaborate with digital, programs, and product marketing teams to ensure consistent messaging and campaign alignment· Analyze campaign performance and pipeline impact, providing insights and recommendations to leadership· Manage a small team of field and channel marketers**The must haves:**• 10+ years of experience in B2B field marketing, demand generation, or outbound marketing within telecommunications, networking, or artificial intelligence software environments• 3+ years of experience leading and developing marketing teams• Demonstrated success driving pipeline growth and revenue impact through field and channel marketing programs• Strong experience aligning with sales organizations and executing account-based marketing strategies• Data-driven mindset with hands-on experience using customer relationship management and marketing automation platforms such as Salesforce and Marketo• Excellent written and verbal communication skills, including executive-level presentations• Bachelor’s degree in marketing, business, or a technical field**Nice to haves:**• Experience marketing to communications service providers (CSPs)• Familiarity with operations support systems (OSS), network automation, orchestration, service assurance, and artificial intelligence–driven operations• Background in global, matrixed B2B technology organizations• Master of Business Administration (MBA)**Pay Range:**• The annual pay range for this position in Canada is $143, 700 - $229, 500• The annual pay range for this position in the USA is $157, 900 - $252, 200Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence. At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.Ciena is an Equal Opportunity Employer, including disability and protected veteran status.If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.