Web Tag Ops Lead — Analytics & Data Quality

Royal Caribbean Group; Miami (FL); On-site; USD 110,000 - 150,000; Full time

Job summary

Royal Caribbean Group in Miami, FL, is seeking a Lead, Web Tag Operations to own the end-to-end analytics tagging lifecycle for our digital properties.

You will collaborate with product, marketing, and engineering to translate requirements into tagging specs, maintain the data layer, and implement Adobe Analytics, Adobe Target, and Tealium, ensuring data quality.

A Bachelor's degree and 5–8+ years of experience are required; onsite role with opportunities to influence measurement strategy.

Qualifications

• 5–8+ years of experience in web analytics implementation and digital data capture.
• Strong expertise with Adobe Analytics; Nice to have Adobe Target and Tealium.
• Deep knowledge of JavaScript, data layer architecture, tag management systems, and pixel tracking.
• Experience translating business requirements into technical tagging specifications.
• Hands-on QA methodologies, debugging tools, and validation processes.
• Familiarity with CDPs, CRM integrations, and cross-channel data strategies.
• Working knowledge of SQL and front-end technologies (HTML, CSS, JavaScript).
• Bachelor’s degree in Computer Science, Analytics, Marketing, or related field.

Responsibilities

• Lead the design, development, and deployment of analytics tagging solutions across digital platforms.
• Collaborate with product, marketing, and engineering to translate business requirements into tagging specs.
• Maintain and enhance the web data layer to support scalable tracking and integrations.
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium).
• Develop and execute QA processes to validate tagging accuracy and data integrity.
• Support A/B testing and personalization initiatives through proper implementation and measurement alignment.
• Integrate behavioral data with CDPs and media platforms for attribution and activation.
• Drive tagging governance, documentation, and process improvements across teams.
• Manage multiple analytics implementation projects and meet deadlines.
• Provide clear documentation and stakeholder communication regarding implementations.

Skills

Web analytics

Data layer

Tag management

Analytical skills

Communication skills

Education

Bachelor's degree

Tools

Adobe Analytics

Adobe Target

Tealium

Tag Manager

Job description

Royal Caribbean Group in Miami, FL, is seeking a Lead, Web Tag Operations to own the end-to-end analytics tagging lifecycle for our digital properties.

You will collaborate with product, marketing, and engineering to translate requirements into tagging specs, maintain the data layer, and implement Adobe Analytics, Adobe Target, and Tealium, ensuring data quality.

A Bachelor's degree and 5–8+ years of experience are required; onsite role with opportunities to influence measurement strategy.