Lead, Web Tag Operations

Royal Caribbean Group; Miami (FL); Sur place; USD 110 000 - 150 000; Plein temps

Résumé du poste

Royal Caribbean Group in Miami, FL, is seeking a Lead, Web Tag Operations to own the end-to-end analytics tagging lifecycle for our digital properties.

You will collaborate with product, marketing, and engineering to translate requirements into tagging specs, maintain the data layer, and implement Adobe Analytics, Adobe Target, and Tealium, ensuring data quality.

A Bachelor's degree and 5–8+ years of experience are required; onsite role with opportunities to influence measurement strategy.

Qualifications

• 5–8+ years of experience in web analytics implementation and digital data capture.
• Strong expertise with Adobe Analytics; Nice to have Adobe Target and Tealium.
• Deep knowledge of JavaScript, data layer architecture, tag management systems, and pixel tracking.
• Experience translating business requirements into technical tagging specifications.
• Hands-on QA methodologies, debugging tools, and validation processes.
• Familiarity with CDPs, CRM integrations, and cross-channel data strategies.
• Working knowledge of SQL and front-end technologies (HTML, CSS, JavaScript).
• Bachelor’s degree in Computer Science, Analytics, Marketing, or related field.

Responsabilités

• Lead the design, development, and deployment of analytics tagging solutions across digital platforms.
• Collaborate with product, marketing, and engineering to translate business requirements into tagging specs.
• Maintain and enhance the web data layer to support scalable tracking and integrations.
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium).
• Develop and execute QA processes to validate tagging accuracy and data integrity.
• Support A/B testing and personalization initiatives through proper implementation and measurement alignment.
• Integrate behavioral data with CDPs and media platforms for attribution and activation.
• Drive tagging governance, documentation, and process improvements across teams.
• Manage multiple analytics implementation projects and meet deadlines.
• Provide clear documentation and stakeholder communication regarding implementations.

Connaissances

Web analytics

Data layer

Tag management

Analytical skills

Communication skills

Formation

Bachelor's degree

Outils

Adobe Analytics

Adobe Target

Tealium

Tag Manager

Description du poste

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Web Tag Operations reporting to the Sr. Manager, Global Digital Implementation.

The position is onsite and based in Miami, Florida.

Position Summary

This role owns the end-to-end lifecycle of web analytics implementation for digital properties, ensuring accurate data capture, seamless integration, and continuous optimization of analytics solutions.

Essential Duties And Responsibilities

• Lead the design, development, and deployment of analytics tagging solutions across digital platforms – Accountable
• Collaborate with product, marketing, and engineering teams to gather and translate business requirements into technical specifications – Consulted / Responsible
• Maintain and enhance the web data layer to support scalable tracking and integrations – Responsible
• Implement and support analytics platforms (Adobe Analytics, Adobe Target, Tealium) ensuring proper integration and data flow – Responsible
• Develop and execute QA processes (manual and automated) to validate tagging accuracy and data integrity – Accountable
• Support A/B testing and personalization initiatives through proper technical implementation and measurement alignment – Responsible
• Integrate behavioral data with CDPs and media platforms to enable attribution and audience activation – Responsible
• Drive tagging governance, documentation, and process improvements across teams – Accountable
• Manage multiple analytics implementation projects, prioritizing work to meet business deadlines – Accountable
• Provide clear documentation and stakeholder communication regarding implementations and updates – Responsible

Qualifications, Knowledge And Skills

• 5–8+ years of experience in web analytics implementation and digital data capture
• Strong expertise with Adobe Analytics, Nice to have ( Adobe Target, and Tealium )
• Deep knowledge of JavaScript, data layer architecture, tag management systems, and pixel tracking
• Experience translating business requirements into technical tagging specifications
• Hands-on experience with QA methodologies, debugging tools, and validation processes
• Familiarity with CDPs, CRM integrations, and cross-channel data strategies
• Working knowledge of SQL and front-end technologies (HTML, CSS, JavaScript)
• Strong analytical, problem-solving, and communication skills
• Bachelor’s degree in a related field (Computer Science, Analytics, Marketing, or similar)

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.