Lead, Web Analytics Implementation

Royal Caribbean Group; Miami (FL); On-site; USD 120,000 - 170,000; Full time

Job summary

Royal Caribbean Group seeks a Lead, Web Analytics Implementation to manage Tealium iQ and EventStream, implement tags, and maintain the enterprise Data Layer. You will advise teams on data availability and usage for analytics and marketing initiatives.

This role emphasizes governance, privacy compliance, and collaboration with Digital, Product, and Media teams to ensure accurate measurement and scalable tagging across the Royal Caribbean Group digital ecosystem.

Qualifications

• 5+ years of hands-on experience implementing and managing enterprise tag management solutions.
• Proficiency in JavaScript, browser tools, and debugging for tag development.
• Experience building and maintaining Data Layers for large-scale sites.

Responsibilities

• Manage Tealium iQ and EventStream environments, permissions, workflows and governance.
• Develop, configure, and deploy new tags and event mappings for Web Product and Analytics.
• Maintain and enhance the Data Layer for accurate downstream activation.
• Stay aligned with roadmaps and assess tagging impacts across systems.
• Coordinate with Media Team for tracking, audiences, and measurement readiness.
• Consult with stakeholders on available Data Layer data and usage opportunities.
• Translate business requirements into tagging specs while ensuring governance compliance.
• Monitor tagging issues across devices and browsers and resolve them.
• Document tagging implementations and data contracts for long-term maintainability.
• Ensure data collection complies with privacy and consent governance.

Skills

Tealium iQ

Tealium EventStream

JavaScript

Data Layer Architecture

Tag Debugging

Education

Bachelor’s degree in Information Systems/CS/Marketing Tech or related field

Tools

Adobe Analytics

Adobe Target

Google Analytics 4

Tag Management

Job description

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Web Analytics Implementation reporting to the Sr. Manager, Global Digital Implementation.

The position is onsite and based in Miami, Florida.

Position Summary

This role ensures accurate, consistent, and strategically aligned data collection across Royal Caribbean Group’s digital ecosystem by administering Tealium iQ and EventStream, maintaining the enterprise Data Layer, developing tags for marketing and product needs, and advising teams on data availability and usage.

Essential Duties And Responsibilities

• Manage and administer Tealium iQ and EventStream, including environments, permissions, workflows, and tag governance. (Execute / Decide)
• Develop, configure, and deploy new tags, pixels, and event mappings to support Web Product, Analytics, and Digital Media requirements. (Execute)
• Maintain and enhance the RCG Data Layer, ensuring data accuracy, structure consistency, and readiness for downstream activation. (Execute / Decide)
• Stay current on the Web Team’s roadmap and proactively assess impacts to tagging, EventStream schema, and data collection. (Inform / Consult)
• Stay aligned with the Media Team’s campaign plans to ensure proper tracking, audience creation, attribution, and measurement readiness. (Consult)
• Consult with stakeholders on what data is available within Tealium’s Data Layer and advise how that data can best support analytics and media use cases. (Consult)
• Translate business and marketing requirements into technical tagging specifications, ensuring feasibility and alignment with governance standards. (Consult / Execute)
• Monitor, troubleshoot, and resolve tagging issues, including debugging, verifying data flows, and validating events across devices and browsers. (Execute)
• Document tagging implementations, data contracts, and schema updates, ensuring clarity, consistency, and long-term maintainability. (Execute / Inform)
• Ensure tagging and data collection comply with privacy, consent, and platform governance requirements, escalating risks when necessary. (Decide / Inform)

Qualifications, Knowledge And Skills

• 5+ years of hands-on experience implementing and managing enterprise tag management solutions, preferably Tealium iQ and Tealium EventStream.
• Strong proficiency in JavaScript, browser developer tools, and debugging techniques required for tag development and troubleshooting.
• Experience maintaining and architecting Data Layers for large-scale websites, including defining schemas and managing data quality.
• Familiarity with digital analytics and marketing technologies, such as Adobe Analytics, Adobe Target, and digital media tagging (e.g., Meta, Google, Floodlights).
• Ability to translate business and marketing requirements into technical specifications for tagging and data collection.
• Strong analytical and problem-solving skills, with attention to detail and accuracy in data collection.
• Excellent communication and collaboration skills, with ability to consult cross-functionally and support both technical and non-technical stakeholders.
• Knowledge of privacy, consent, and governance implications related to web data collection.
• Bachelor’s degree in information systems, Computer Science, Marketing Technology, or a related field; or equivalent practical experience.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.