Lead Web Analytics & Tagging Architect

Royal Caribbean Group; Miami (FL); On-site; USD 120,000 - 170,000; Full time

Job summary

Royal Caribbean Group seeks a Lead, Web Analytics Implementation to manage Tealium iQ and EventStream, implement tags, and maintain the enterprise Data Layer. You will advise teams on data availability and usage for analytics and marketing initiatives.

This role emphasizes governance, privacy compliance, and collaboration with Digital, Product, and Media teams to ensure accurate measurement and scalable tagging across the Royal Caribbean Group digital ecosystem.

Qualifications

• 5+ years of hands-on experience implementing and managing enterprise tag management solutions.
• Proficiency in JavaScript, browser tools, and debugging for tag development.
• Experience building and maintaining Data Layers for large-scale sites.

Responsibilities

• Manage Tealium iQ and EventStream environments, permissions, workflows and governance.
• Develop, configure, and deploy new tags and event mappings for Web Product and Analytics.
• Maintain and enhance the Data Layer for accurate downstream activation.
• Stay aligned with roadmaps and assess tagging impacts across systems.
• Coordinate with Media Team for tracking, audiences, and measurement readiness.
• Consult with stakeholders on available Data Layer data and usage opportunities.
• Translate business requirements into tagging specs while ensuring governance compliance.
• Monitor tagging issues across devices and browsers and resolve them.
• Document tagging implementations and data contracts for long-term maintainability.
• Ensure data collection complies with privacy and consent governance.

Skills

Tealium iQ

Tealium EventStream

JavaScript

Data Layer Architecture

Tag Debugging

Education

Bachelor’s degree in Information Systems/CS/Marketing Tech or related field

Tools

Adobe Analytics

Adobe Target

Google Analytics 4

Tag Management

Job description

Royal Caribbean Group seeks a Lead, Web Analytics Implementation to manage Tealium iQ and EventStream, implement tags, and maintain the enterprise Data Layer. You will advise teams on data availability and usage for analytics and marketing initiatives.

This role emphasizes governance, privacy compliance, and collaboration with Digital, Product, and Media teams to ensure accurate measurement and scalable tagging across the Royal Caribbean Group digital ecosystem.