Web Specialist

The Access Group; United States; Hybrid; USD 55,000 - 75,000; Full time

Job summary

The Access Group is seeking a bright web specialist with solid CMS editing skills, a strong UX sense and SEO know-how to join a fast-paced team. You will collaborate with the web team to optimise user journeys, implement SEO initiatives, and work in an agile environment focused on commercial goals.

You’ll create and edit pages in the CMS, analyze site performance with GA, and run A/B tests to drive growth. This is a hands-on role for those with a couple of years in digital marketing.

Qualifications

• CMS editing experience and strong UX sense.
• Data literate with ability to report performance clearly.
• Experience with a wide range of digital tools and SEO focus.
• Some experience in on-page and off-page SEO.
• Good communication and teamwork skills.
• Self-starter with commitment to learning and development.

Responsibilities

• Drive lead generation by building best-in-class UX on commercial websites.
• Create and edit pages using the CMS, following UX and SEO best practices.
• Analyze website and SEO performance to identify growth opportunities.
• Collaborate with web team to implement SEO initiatives.
• Prepare SEO briefs for content writers.
• Run A/B testing as planned by Web Lead and marketing squad.
• Publish popups in line with the strategy of the Web Lead and marketing team.
• Support campaign landing page builds for broader marketing and paid media teams.

Skills

CMS experience

SEO knowledge

UX optimization

Data analytics

A/B testing

Cross-functional collaboration

Digital marketing tools

Tools

GA/Google Analytics

Search Console

Google Optimize

SEMrush

Hotjar

Looker Studio

Job description

We’re looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.

Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what’s important to them.

What does Access offer you?

We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We’ll work with you to progress your success plan and provide opportunities to accelerate your career.

About the role

We’re looking for a bright web specialist with well-rounded digital skills in website editing using a CMS, a strong sense of what makes a good user experience and an understanding of SEO best-practice.

You’ll be joining a talented team in a fast-paced environment and will be getting stuck in straight away so we’re looking for someone who is collaborative and strives to achieve commercial goals.

Working closely with the web team in your business area, you’ll get into the detail of optimising user journeys, implementing SEO best-practice and working in an agile and efficient way.

This is a fantastic opportunity for someone who has a couple of years of digital marketing experience under their belt and wants to develop their skills further by getting hands‑on with a real commercial focus and see the hard work come to fruition in the numbers.

Responsibilities

• Working with the wider web team to drive lead generation through creating best in class user experiences on commercial websites
• Create and edit pages on the website using the CMS, following UX and SEO best-practice
• Conduct analysis of website and SEO performance to demonstrate growth and opportunities for further optimisation
• Implement SEO initiatives in collaboration with the web team and wider marketing squad
• Create SEO briefs for content writers
• Implement A/B testing in line with the plans set out by the Web Lead and wider marketing squad
• Implement pop ups in line with the plans set out by the Web Lead and wider marketing squad
• Support with campaign landing page builds for wider marketing team and paid media team

Experience and skills

• Use and experience of various CMS – Umbraco not essential but is a bonus
• Data literate and good numeracy skills – demonstrated by ability to report on performance in an accurate and accessible way
• Experience in using a wide range of digital tool (GA, Search Console, Optimize or similar, SEMrush or similar, Heatmapping e.g. Hotjar, Looker Studio or similar)
• Some experience in the technical, on‑and off‑page aspects of SEO
• Some experience in UX and on‑site optimisation (CRO)
• Excellent communication and team working skills
• Self‑starter and committed to on‑going learning and development

KPIs

• Page updates in the CMS
• Conversion rates, leads and quality of leads
• Organic traffic
• Average keyword rankings in topic area
• Impressions clicks and CTR%
• Implement A/B tests

What are we all about?

The Access Group is one of the largest UK-headquartered business management software providers. It provides solutions that empower more than 160,000 small and mid-sized organisations in commercial and non-profit sectors across Europe, USA and APAC, giving every employee the freedom to do more of what’s important. Its innovative cloud solutions and integrated AI software experience across multiple Access products transform how business technology is used.

With over 9,300 talented individuals driving innovation and customer excellence , we’re shaping the future of work. And we want you to be part of it. At Access, people are at the heart of everything we do. We’re committed to creating an inclusive, high-performing culture where everyone feels valued, respected, and empowered to thrive. If you’re excited about this role - even if your experience doesn’t tick every box - you might be exactly who we’re looking for.

We believe in equality for all and the transformative power of diversity. So why not join our vibrant team, where you can love what you do, love how you live, and most importantly, be authentically you?

Let’s make a difference together.

Love Work. Love Life. Be You.