Web Specialist

Belmont University; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Job summary

Belmont University is seeking a Web Specialist to support content production and delivery across websites, emails, and online ads. You will collaborate with Marketing & Communications to uphold the university brand, optimize content for search, and ensure accessibility and compliance.

You’ll work with WordPress multisite, CRM, and analytics tools to optimize performance, coordinate with campus partners, and deliver high-quality digital experiences on a deadline-driven schedule.

Qualifications

• Experience building websites and email templates using HTML and CSS.
• Experience with a wide variety of modern web content management systems.
• Experience with search engine optimization and Google Search Console.
• Experience using analytics tools (Google Analytics, Tag Manager, Data Studio).
• Experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD).
• Understanding of storytelling and content strategy for the web.
• Familiarity with accessibility and privacy laws as they relate to web design.
• Ability to work under deadlines in a fast-paced environment.
• Excellent written and verbal communication; strong collaboration skills.

Responsibilities

• Support development of web content to advance the University’s brand and enrollment goals.
• Build and maintain websites and email templates in the University CMS and related platforms.
• Collaborate with campus partners to ensure content aligns with brand and strategy.
• USer training and governance of CMS, WordPress Multisite and CRM systems.
• Use analytics to measure success and optimize content for SEO and findability.
• Conduct regular SEO audits and improve landing page health.
• Draft web copy and review partner submissions for brand consistency.
• Maintain multiple projects and meet deadlines within budget.

Skills

HTML/CSS

CMS

SEO

Analytics

Adobe Creative Suite

Accessibility

Content Strategy

Team Collaboration

Communication

Higher Education Familiarity

Education

Bachelor’s degree in web design, marketing, communications or related field

Tools

WordPress

Google Analytics

Google Tag Manager

Google Data Studio

Photoshop

Illustrator

InDesign

XD

CRM Systems

Mass Email Marketing Systems

Job description

We are now accepting applications for a qualified Web Specialist at Belmont University.

Employment Type

Staff

Internal Job Category

Exempt (Staff)
Full-Time

Department

Marketing & Communications

Hours

37.5

Primary Duties and Responsibilities

The Web Specialist is charged with supporting the production and implementation of content for the web to advance Belmont University’s brand, spread its mission, support its vision and encourage enrollment/investment. The position works collaboratively with University Marketing & Communications colleagues and partners across campus to develop and maintain websites, email communications, online ads and other digital content. Uses analytics and usability testing to make improvements to existing online content and increase online search traffic through search engine optimization. This position works with the members of the Digital Media Team to plan and create engaging, impactful, high-quality digital content through a variety of platforms. In collaboration with University marketing strategy, the Web Specialist will stay abreast of how web content is being consumed and find ways to optimize its findability and share ability across multiple online channels. The Web Specialist will be responsible for delivering web content that is compliant with accessibility and privacy laws.

• Responsible for supporting the development of web content that effectively and creatively supports the University’s brand and marketing objectives,including, but not limited to, building websites; responsive HTML e-mails; static/animated online ads; interactive media guides; WordPress sites; conversion of static designs to HTML; among others.
• Build websites from start to finish, including working with partners across campus to evaluate content strategy, develop information architecture, gather content and build websites within the University CMS and other platforms that is in consonance with the University’s brand, content strategy and goals.
• Ensure that existing content on the University website is up-to-date and meets University marketing objectivesthrough close collaboration with other members of the University marketing and communications team, including but not limited to website copy, photography, video and graphics.
• Assist in the development and enforcement of University website governance policiesthrough the training of new/existing users and management of the University CMS, Wordpress Multisite and CRM systems.
• Utilize various measurement and analytics toolsto ensure that existing online content is meeting the University’s marketing objectives, as well as evaluating new tools that are not currently in use.
• Evaluate organic search health on an ongoing basisto improve content to maximize search engine optimization including performing regular SEO audits of important university landing pages.
• Maintain consecutive ongoing projects, communicating consistently with supervisors and project managers and delivering edits as assigned by assigned deadlines and within budget
• Draft or suggest web copy to fill content gaps, and review and edit copy submitted by campus partners for university style and brand consistency.
• Be dedicated to continuous personal and professional development.
• The above statements describe the job’s essential responsibilities and requirements. They are not an exhaustive list of the duties that may be assigned to job incumbents.

Required Qualifications

Belmont University seeks to attract and retain highly qualified faculty and staff who will support our mission and vision. As a Christ-centered and student-focused community, we aim to:

• Form diverse leaders of character;
• Equip people to solve the world’s complex problems through teaching, research and service;
• And be radical champions for helping people and communities flourish.

• Experience building websites and email templates using HTML and CSS.
• Experience using a wide variety of modern web content management systems, customer relationship management systems and other mass email marketing systems
• Experience with search engine optimization for the web, including experience with Google Search Console.
• Experience with utilizing analytics tools including, but not limited to, Google Analytics, Google Tag Manager and Google Data Studio to measure success.
• Experience using Adobe Creative Suite including Photoshop, Illustrator, InDesign and XD.
• Understanding of storytelling and content strategy for the web.
• Familiarity with accessibility and privacy laws and how they relate to website design
• Enthusiasm and ability to produce high quality content on deadline in a fast-paced, high-volume environment with concurrent assignments. Ability to respond to high-pressure situations and to thrive in an environment of hard work.
• Excellent verbal and written communication skills required, including research, fact-checking, and editing. Exceptional attention to detail, professional demeanor, time management, customer service and the ability to work collaboratively with the highest standards of confidentiality, discretion, and diplomacy.
• Ability to excel independently and in a team environment.
• Ability to work effectively with a wide range of constituencies in a diverse community.
• Familiarity with higher education is a plus.

Required Education

A Bachelor’s degree in web design, marketing, communications or related field; or an equivalent combination of relevant education and/or experience

Required Experience

At least two (2) years of relevant professional experience. Portfolio of previous work is required.

The selected candidate will be required to complete a background check satisfactory to the University.

Belmont University participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States.

Belmont University is a Christ-centered community. The University faculty, administration, and staff uphold Jesus as the Christ and as the measure for all things. As a community seeking to uphold Christian standards of morality, ethics, and conduct, Belmont University holds high expectations of each person who chooses to join the community. In compliance with federal law, including provisions of Title IX of the Education Amendments of 1972, Titles VI and VII of the Civil Rights Act of 1964, the Age Discrimination in Employment Act and Section 504 of the Rehabilitation Act of 1973/the Americans with Disabilities Act, Belmont University does not discriminate on the basis of race, sex, color, national or ethnic origin, age, disability, military service, or sexual orientation in its administration of education policies, programs or activities; its admissions policies; or employment. Consistent with applicable civil rights law, the University primarily hires employees of the Christian faith who are committed to support the mission of the University. The University has appointed the Chief Human Resources Officer/Deputy Title IX Coordinator to serve as coordinator of non-discrimination compliance for staff and faculty. The Director of Institutional Equity and Compliance and Title IX Coordinator serves as coordinator of compliance for Title IX (sex discrimination) issues and questions for students. learn more.

*In accordance with accrediting standards for its professional education programs in law and medicine, the University does not apply religious criteria in hiring employees within those programs. All employees hired by the University, regardless of religious faith, shall be committed to Belmont’s Christ-centered, student-focused mission.

Belmont's Office of Human Resources will conduct ongoing evaluations of the means by which candidates for employment are sought, to the end that the pool of candidates will include qualified women, minorities, veteransand disabled individuals. Belmont University is an equal opportunity employer under all applicable civil rights laws.