Web Platforms & Digital Experience Lead

UCSF Health; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

UCSF Health is seeking a Web Platforms and Digital Experience Manager to lead planning, development, and governance of UCSF's web ecosystem. You will drive accessibility, usability, and performance across institutional websites and platforms while guiding content publishing and standards.

You will collaborate with campus departments and IT to implement web initiatives, adopt emerging technologies, and optimize digital experiences for diverse stakeholders and programs.

Qualifications

• Bachelor's degree in information technology, computer science, communications, digital media, or a related field, or an equivalent combination of education and experience.
• Minimum 5 years of progressively responsible experience in web services, digital platforms, website management, or related roles.
• Minimum 2 years supervising or leading staff, project teams, or distributed contributors.
• Experience managing or supporting enterprise websites using CMS and modern web technologies.
• Experience managing web projects including planning, implementation, and ongoing support of web platforms or digital services.
• Demonstrated knowledge of web accessibility standards (e.g., WCAG) and usability best practices.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills and the ability to collaborate with stakeholders across technical and non-technical teams.

Responsibilities

• Oversee planning, development, and management of UCSF websites and web services, ensuring accessibility, usability, security, and performance.
• Establish web content standards, information architecture, and governance processes; develop proposals to improve content processes.
• Plan and manage web initiatives including site launches, redesigns, and platform enhancements with defined scope and timelines.
• Partner with campus departments, communications teams, and IT to identify needs and provide strategic guidance.
• Coordinate configuration and integration of web platforms, hosting services, and related tools.
• Monitor website performance using analytics and user feedback to drive UX improvements.
• Supervise and mentor web staff or contributors, assign tasks, and support professional development.
• Assist with budgeting, vendor services, and resource allocations for web platforms.
• Participate in campus committees on governance, accessibility, and standards; suggest policy improvements.

Skills

Web platform management

CMS platforms

Web accessibility (WCAG)

Project management

Stakeholder collaboration

Analytics & optimization

Content strategy

Leadership & mentoring

Communication

Education

Bachelor's degree in IT/CS/digital media

Master's degree (preferred)

Tools

Google Analytics

CMS platforms

Job description

Job Description

The Web Platforms and Digital Experience Manager oversee the planning, development, and management of websites and web services supporting UCSF programs, projects, and institutional initiatives. The role is responsible for coordinating website structure, layout, functionality, and integration with backend systems or enterprise platforms as needed, including the incorporation of multimedia, interactive features, and informational content. The position collaborates with campus departments and stakeholders to guide website development, content publishing, and digital standards while facilitating the effective use of UCSF web platforms and hosting services, ensuring websites meet organizational goals and follow best practices for usability, accessibility, and governance. Leads the evaluation and adoption of emerging web and digital technologies, including AI-enabled tools and automation capabilities, to improve digital experiences, streamline operations, enhance accessibility, and support UCSF's digital transformation objectives.

Job Description

The Web Platforms and Digital Experience Manager oversee the planning, development, and management of websites and web services supporting UCSF programs, projects, and institutional initiatives. The role is responsible for coordinating website structure, layout, functionality, and integration with backend systems or enterprise platforms as needed, including the incorporation of multimedia, interactive features, and informational content. The position collaborates with campus departments and stakeholders to guide website development, content publishing, and digital standards while facilitating the effective use of UCSF web platforms and hosting services, ensuring websites meet organizational goals and follow best practices for usability, accessibility, and governance. Leads the evaluation and adoption of emerging web and digital technologies, including AI-enabled tools and automation capabilities, to improve digital experiences, streamline operations, enhance accessibility, and support UCSF's digital transformation objectives.

Receives broad objectives for managing and advancing UCSF’s web services and determines the appropriate strategies, priorities, and resource allocation to meet organizational goals and timelines. Leads planning and implementation of website initiatives, platform improvements, and content strategy efforts, ensuring alignment with institutional standards, accessibility requirements, and digital best practices. Provides guidance and oversight to web staff and distributed content contributors, reviewing and approving recommendations related to web platforms, site structure, and digital experience improvements. Decisions and recommendations impact the quality, reliability, and effectiveness of UCSF’s web presence; ineffective decisions may result in delays to web initiatives, reduced service quality, or increased operational costs.

Department Overview

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. UCSF is technologically and organizationally complex, with both centralized and departmental IT units providing support for enterprise and specialized services. UCSF IT provides education, research, and health technology services, along with shared infrastructure, security, analytics, application, and customer support services, and is essential to the organization’s ability to support growth, mitigate security risk, and manage, store and share sensitive information.

Responsibilities

%

of time

Essential Function (Yes/No)

Key Responsibilities

(To be completed by Supervisor)

28

Yes Manage UCSF Web Services and Platforms: Oversee the planning, development, implementation, and maintenance of institutional websites and web platforms. Ensure sites meet standards for accessibility, usability, security, and performance. Evaluate and implement emerging technologies, including AI-enabled tools and automation solutions, to improve digital experiences, accessibility, content management, and operational efficiency.

10

Yes

Lead Web Content Strategy and Governance: Establish and maintain web content standards, information architecture, editorial guidelines, and governance processes to ensure consistent, high-quality digital communications across UCSF websites. Establishes programming standards and program documentation requirements. Develop proposals to improve or streamline processes and procedures, in conjunction with industry best practices. Assess and leverage AI-driven solutions to support content strategy, information architecture, content optimization, and data-informed decision making across UCSF websites.

15

Yes

Project and Program Management: Plan and manage web initiatives and projects including new site launches, redesigns, and platform enhancements. Define project scope, timelines, and resource needs while ensuring delivery aligns with organizational priorities. Identify opportunities to leverage AI and emerging technologies within web initiatives and platform roadmaps to improve service delivery and user experience.

10

Yes Stakeholder Collaboration and Consulting: Partner with campus departments, communications teams, and IT groups to identify web needs, provide strategic guidance, and support the development and improvement of departmental websites. Develop and document service expectations and responsibilities, including drafting Memoranda of Understanding (MOUs) or similar agreements when appropriate.

10

Yes Web Platform Operations and Integration: Coordinate configuration and integration of web platforms, hosting services, and related tools to support institutional web services and ensure reliable operations.

10

Yes Analytics and Continuous Improvement: Monitor website performance using analytics and user feedback to identify opportunities for improving user experience, content effectiveness, and overall web service delivery.

10

Yes Staff Leadership and Development: Supervise and mentor web staff or contributors, including task assignment, performance management, and professional development to ensure high-quality web services and collaborative team operations.

5

Yes Budget and Resource Coordination: Assist with planning and monitoring program budgets, vendor services, and resource allocations related to web platforms, tools, and projects to ensure efficient use of departmental resources.

2

Yes

Policy Development and Campus Engagement: Participate in campus committees or working groups related to web governance, accessibility, digital communications, and technology standards; recommend improvements to policies and procedures.

100%

(To update total %, enter the amount of time in whole numbers (without the % symbol - e.g., 15, 20) then highlight the total sum (e.g., 1%) at the bottom of the column and press F9. The total sum should add up to 100%.)

Qualifications

REQUIRED QUALIFICATIONS

• Bachelor’s degree in information technology, computer science, communications, digital media, or a related field, or an equivalent combination of education and relevant experience and training.
• Minimum 5 years of progressively responsible experience in web services, digital platforms, website management, or related technical/digital communications roles.
• Minimum 2 years of experience supervising or leading staff, project teams, or distributed contributors.
• Experience managing or supporting enterprise or organizational websites using content management systems (CMS) and modern web technologies.
• Demonstrated experience managing web projects including planning, implementation, and ongoing support of web platforms or digital services.
• Demonstrated knowledge of web accessibility standards (e.g., WCAG), usability principles, and digital best practices.
• Strong analytical, organizational, and project management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills and the ability to collaborate with stakeholders across technical and non-technical teams.
  
  

Preferred Qualifications

• Master’s degree in computer science, data science, information technology, digital communications, information science or a related field.
• Experience managing enterprise or large-scale institutional websites, preferably in a higher education, healthcare, or research environment.
• Experience developing or implementing web governance, content strategy, or digital experience frameworks.
• Familiarity with University of California or UCSF policies, procedures, and administrative systems.
• Experience managing web hosting environments, cloud-based web services, or enterprise web platforms.
• Experience using web analytics tools (e.g., Google Analytics or similar) to evaluate site performance and guide digital improvements.
• Experience managing vendors, contracts, or service agreements related to web platforms or digital services.
• Familiarity with IT service management frameworks (e.g., ITIL) or similar service delivery models.
• Experience evaluating, implementing, or managing AI-enabled technologies, automation solutions, or digital innovation initiatives related to web platforms, content management, analytics, accessibility, or user experience.
• Knowledge of emerging AI technologies and their application to digital experience, web content management, accessibility, analytics, and operational efficiency.
  
  

About UCSF

ABOUT US

The University of California, San Francisco (UCSF) is a leading university dedicated to promoting health worldwide through advanced biomedical research, graduate-level education in the life sciences and health professions, and excellence in patient care. It is the only campus in the 10-campus UC system dedicated exclusively to the health sciences. We bring together the world’s leading experts in nearly every area of health. We are home to five Nobel laureates who have advanced the understanding of cancer, neurodegenerative diseases, aging and stem cells.

Pride Values

UCSF is a diverse community made of people with many skills and talents. We seek candidates whose work experience or community service has prepared them to contribute to our commitment to professionalism, respect, integrity, diversity and excellence – also known as our PRIDE values .

In addition to our PRIDE values, UCSF is committed to equity – both in how we deliver care as well as our workforce. We are committed to building a broadly diverse community, nurturing a culture that is welcoming and supportive, and engaging diverse ideas for the provision of culturally competent education, discovery, and patient care. Additional information about UCSF is available here .

Join us to find a rewarding career contributing to improving healthcare worldwide.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Salary Information

The final salary and offer components are subject to additional approvals based on UC policy.

Your placement within the salary range is dependent on a number of factors including your work experience and internal equity within this position classification at UCSF. For positions that are represented by a labor union, placement within the salary range will be guided by the rules in the collective bargaining agreement.

To learn more about the benefits of working at UCSF, including total compensation, please visit: https://ucnet.universityofcalifornia.edu/compensation-and-benefits/index.html