Manager, Web Platforms and Digital Experience

UCSF Health; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

UCSF Health is seeking a Web Platforms and Digital Experience Manager to lead planning, development, and governance of UCSF's web ecosystem. You will drive accessibility, usability, and performance across institutional websites and platforms while guiding content publishing and standards.

You will collaborate with campus departments and IT to implement web initiatives, adopt emerging technologies, and optimize digital experiences for diverse stakeholders and programs.

Qualifications

• Bachelor's degree in information technology, computer science, communications, digital media, or a related field, or an equivalent combination of education and experience.
• Minimum 5 years of progressively responsible experience in web services, digital platforms, website management, or related roles.
• Minimum 2 years supervising or leading staff, project teams, or distributed contributors.
• Experience managing or supporting enterprise websites using CMS and modern web technologies.
• Experience managing web projects including planning, implementation, and ongoing support of web platforms or digital services.
• Demonstrated knowledge of web accessibility standards (e.g., WCAG) and usability best practices.
• Strong analytical, organizational, and project management skills.
• Excellent written and verbal communication skills and the ability to collaborate with stakeholders across technical and non-technical teams.

Responsibilities

• Oversee planning, development, and management of UCSF websites and web services, ensuring accessibility, usability, security, and performance.
• Establish web content standards, information architecture, and governance processes; develop proposals to improve content processes.
• Plan and manage web initiatives including site launches, redesigns, and platform enhancements with defined scope and timelines.
• Partner with campus departments, communications teams, and IT to identify needs and provide strategic guidance.
• Coordinate configuration and integration of web platforms, hosting services, and related tools.
• Monitor website performance using analytics and user feedback to drive UX improvements.
• Supervise and mentor web staff or contributors, assign tasks, and support professional development.
• Assist with budgeting, vendor services, and resource allocations for web platforms.
• Participate in campus committees on governance, accessibility, and standards; suggest policy improvements.

Skills

Web platform management

CMS platforms

Web accessibility (WCAG)

Project management

Stakeholder collaboration

Analytics & optimization

Content strategy

Leadership & mentoring

Communication

Education

Bachelor's degree in IT/CS/digital media

Master's degree (preferred)

Tools

Google Analytics

CMS platforms

Job description

The Web Platforms and Digital Experience Manager oversees the planning, development, and management of websites and web services supporting UCSF programs, projects, and institutional initiatives. The role coordinates website structure, layout, functionality, and integration with backend systems and enterprise platforms, including multimedia, interactive features, and informational content. It collaborates with campus departments and stakeholders to guide website development, content publishing, and digital standards, ensuring that UCSF web platforms meet organizational goals and follow best practices for usability, accessibility, and governance. The manager leads the evaluation and adoption of emerging web and digital technologies, including AI‑enabled tools and automation, to improve digital experiences, streamline operations, and support UCSF’s digital transformation objectives.

Responsibilities

• Manage UCSF Web Services and Platforms – oversee planning, implementation, and maintenance of institutional websites and web platforms, ensuring accessibility, usability, security, and performance standards.
• Lead Web Content Strategy and Governance – establish and maintain web content standards, information architecture, editorial guidelines, and governance processes, and develop proposals to improve or streamline content processes.
• Project and Program Management – plan and manage web initiatives, including new site launches, redesigns, and platform enhancements, defining scope, timelines, and resource needs.
• Stakeholder Collaboration and Consulting – partner with campus departments, communications teams, and IT groups to identify web needs, provide strategic guidance, and develop MOUs or agreements as needed.
• Web Platform Operations and Integration – coordinate configuration and integration of web platforms, hosting services, and related tools to support institutional web services and ensure reliable operations.
• Analytics and Continuous Improvement – monitor website performance using analytics and user feedback to identify opportunities for improving user experience, content effectiveness, and overall service delivery.
• Staff Leadership and Development – supervise and mentor web staff or contributors, assigning tasks, managing performance, and providing professional development.
• Budget and Resource Coordination – assist with planning and monitoring program budgets, vendor services, and resource allocations related to web platforms, tools, and projects.
• Policy Development and Campus Engagement – participate in campus committees or working groups related to web governance, accessibility, digital communications, and technology standards, recommending improvements to policies and procedures.

Qualifications

Required Qualifications

• Bachelor’s degree in information technology, computer science, communications, digital media, or a related field, or an equivalent combination of education and experience.
• Minimum 5 years of progressively responsible experience in web services, digital platforms, website management, or related technical/digital communications roles.
• Minimum 2 years of experience supervising or leading staff, project teams, or distributed contributors.
• Experience managing or supporting enterprise or organizational websites using content management systems (CMS) and modern web technologies.
• Demonstrated experience managing web projects including planning, implementation, and ongoing support of web platforms or digital services.
• Demonstrated knowledge of web accessibility standards (e.g., WCAG), usability principles, and digital best practices.
• Strong analytical, organizational, and project management skills with the ability to manage multiple priorities.
• Excellent written and verbal communication skills and the ability to collaborate with stakeholders across technical and non‑technical teams.

Preferred Qualifications

• Master’s degree in computer science, data science, information technology, digital communications, information science, or a related field.
• Experience managing enterprise or large‑scale institutional websites, preferably in higher education, healthcare, or research environments.
• Experience developing or implementing web governance, content strategy, or digital experience frameworks.
• Familiarity with University of California or UCSF policies, procedures, and administrative systems.
• Experience managing web hosting environments, cloud‑based web services, or enterprise web platforms.
• Experience using web analytics tools (e.g., Google Analytics) to evaluate site performance and guide digital improvements.
• Experience managing vendors, contracts, or service agreements related to web platforms or digital services.
• Familiarity with IT service management frameworks (e.g., ITIL) or similar service delivery models.
• Experience evaluating, implementing, or managing AI‑enabled technologies, automation solutions, or digital innovation initiatives related to web platforms, content management, analytics, accessibility, or user experience.
• Knowledge of emerging AI technologies and their application to digital experience, web content management, accessibility, analytics, and operational efficiency.

Equal Employment Opportunity

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Salary and Benefits: The final salary and offer components are subject to additional approvals based on UC policy. Placement within the salary range is dependent on experience and internal equity. For more information about compensation and benefits, please visit the UCSF compensation portal.