Web & Mobile Strategy Lead

The Chronicle Of Higher Education, Inc.; San Marcos (TX); On-site; USD 65,000 - 82,000; Full time

Job summary

Texas State University in San Marcos seeks a Web & Mobile Strategy Manager to lead the division's web strategy, oversee SEO/AEO efforts, and drive digital optimization across the university's web presence and TXST Mobile app.

This role requires a Bachelor's degree and at least five years in web program management or digital strategy, with a track record of improving accessibility, user experience, and content governance.

Qualifications

• Bachelor's degree in communications, marketing, informationtechnology, or a related field.
• Minimum five years of experience in web program management, digital strategy, CMS administration, enterprise web projects, or a closely related field.

Responsibilities

• Lead the division's web strategy by developing and implementing SEO and Answer Engine Optimization (AEO) initiatives, content optimization strategies, user experience improvements, and digital best practices that strengthen the university's web presence and support institutional priorities. Evaluate emerging technologies and recommend enhancements that improve discoverability, accessibility, and engagement.
• Provide strategic leadership for the university website and TXST Mobile app by establishing content priorities, improving user experience, supporting governance of mobile communications, and coordinating enhancements that improve audience engagement and digital effectiveness.
• Represent the division on the Web Governance Committee; develop and maintain web standards, accessibility compliance, quality assurance processes, and governance procedures. Partner with campus stakeholders to support the health, consistency, and long-term sustainability of the university's web ecosystem.
• Serve as the division's primary liaison to Mobile/Web Systems by coordinating web and mobile development priorities, platform enhancements, project requests, and strategic initiatives. Manage the division's web project portfolio, prioritize initiatives, coordinate campus partners, and ensure successful completion of web and mobile projects.
• Monitor the health and performance of division-owned websites by conducting quality assurance reviews, identifying broken links and content issues, monitoring analytics, evaluating campaign and core-page performance, and recommending improvements based on user behavior and digital performance metrics.
• Provide leadership, direction, coaching, and performance management for the UI/UX Designer and two Content Strategists; establish priorities and support professional development.

Skills

Web program management

Digital strategy

CMS administration

Enterprise web projects

User experience planning

Education

Bachelor's degree in communications/marketing/information technology

Job description

Texas State University in San Marcos seeks a Web & Mobile Strategy Manager to lead the division's web strategy, oversee SEO/AEO efforts, and drive digital optimization across the university's web presence and TXST Mobile app.

This role requires a Bachelor's degree and at least five years in web program management or digital strategy, with a track record of improving accessibility, user experience, and content governance.