Web & Mobile Strategy Manager
Texas State University
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Benefits offered by this job
Job summary
Texas State University is seeking a Web & Mobile Strategy Manager in San Marcos to lead the university’s web strategy, CMS governance, and digital marketing efforts. You will drive SEO, content optimization, and UX improvements to boost audience engagement while aligning with institutional priorities.
You will supervise UI/UX and content teams, coordinate with campus partners, monitor analytics, and guide mobile app strategy to enhance digital effectiveness.
Qualifications
- Bachelor’s degree in communications, marketing, information technology, or a related field.
- Minimum five years of experience in web program management, digital strategy, CMS administration, enterprise web projects, or a closely related field.
Responsibilities
- Lead the division’s web strategy by developing and implementing SEO and AEO initiatives to strengthen the university’s web presence.
- Coordinate web and mobile development priorities with stakeholders and ensure successful project completion.
- Provide leadership for the UI/UX Designer and Content Strategists and oversee performance management.
Skills
Education
Job description
Posting Number | 2026727
Posting/Functional Title | Web & Mobile Strategy Manager
University Pay Plan Title | Mgr, Marketing & Communications
Location | San Marcos
Department | University Marketing
Recruitment Type | Open Recruiting
Job Type | Full-Time
Funding Source | Permanent
Monthly Salary | $6,833.33
Job Category | Exempt
Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position. | Bachelor’s degree in communications, marketing, information technology, or a related field. Minimum five years of experience in web program management, digital strategy, CMS administration, enterprise web projects, or a closely related field.
Preferred Qualifications | Advanced degree in communications, marketing, information technology, business administration, or a related discipline. Experience in higher education Experience with multisite network ecosystem and site architecture, web governance, mobile application strategy, SEO/AEO initiatives, and user experience planning.
Develop marketing and communications strategy that drives increased awareness and engagement with internal and external audiences.
Lead the division’s web strategy by developing and implementing SEO and Answer Engine Optimization (AEO) initiatives, content optimization strategies, user experience improvements, and digital best practices that strengthen the university’s web presence and support institutional priorities. Evaluate emerging technologies and recommend enhancements that improve discoverability, accessibility, and engagement. Provide strategic leadership for the university website and TXST Mobile app by establishing content priorities, improving user experience, supporting governance of mobile communications, and coordinating enhancements that improve audience engagement and digital effectiveness. Represent the division on the Web Governance Committee; develop and maintain web standards, accessibility compliance, quality assurance processes, and governance procedures. Partner with campus stakeholders to support the health, consistency, and long-term sustainability of the university’s web ecosystem. Serve as the division’s primary liaison to Mobile/Web Systems by coordinating web and mobile development priorities, platform enhancements, project requests, and strategic initiatives. Manage the division’s web project portfolio, prioritize initiatives, coordinate campus partners, and ensure successful completion of web and mobile projects. Monitor the health and performance of division-owned websites by conducting quality assurance reviews, identifying broken links and content issues, monitoring analytics, evaluating campaign and core-page performance, and recommending improvements based on user behavior and digital performance metrics. Provide leadership, direction, coaching, and performance management for the UI/UX Designer and two Content Strategists; establish priorities and support professional development.
Job Open Date | 08/11/2026
Job Close Date (posting closes at midnight) | 09/05/2026
Open Until Filled | No
Normal Work Days | Monday, Tuesday, Wednesday, Thursday, Friday
Normal Work Hours Start | 8:00AM
Normal Work Hours End | 5:00PM
Posting Notices
Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.
Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.
In accordance with federal law, all new employees must complete the Form I-9 and provide acceptable documentation verifying their identity and authorization to work in the United States. Texas State University participates in E-Verify, and employment is contingent upon the successful verification of work authorization. Employees are required to maintain valid work authorization to satisfy the conditions of Form I9 at all times during their employment and the university makes no implicit or explicit promises to financially support visa or permanent residency applications.
Join the Texas State Bobcat team and experience a career that offers more than just a job—it’s a path to a brighter future. As a Texas State employee, you’ll enjoy:
- Comprehensive health insurance with 100% premium coverage for employees and 50% for dependents, starting on your first day.
- Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance.
- Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being.
- Explore a wide range of training, development courses, certifications, and educational support programs.
- Become part of a vibrant Bobcat community with numerous social and professional networks.
- Take advantage of tuition support for yourself and for your dependent children, making higher education more accessible for your family.
- Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.
At Texas State University, you’re not just an employee—you’re a valued member of a thriving and beautiful campus community. Start your journey with us today. https://www.hr.txst.edu/benefits.html
Quick Link | https://jobs.hr.txstate.edu/postings/58135
- Resume
- Cover Letter
- DD 214/DD1300
- Veteran's Preference
- Licensure
- Certifications
Required fields are indicated with an asterisk (*).
- * Do you have a bachelor’s degree in communications, marketing, information technology, or a related field?
- Yes
- No
- * How many years of professional experience do you have in web program management, digital strategy, CMS administration, enterprise web projects, or a closely related field?
- Less than 3 years
- 3-4 years
- 5-6 years
- 7-9 years
- 10+ years
- * Which of the following areas do you have professional experience with? Select all that apply.
- Web strategy
- Content management systems (CMS)
- Web governance
- SEO
- Answer Engine Optimization (AEO)
- Web analytics/GA4
- Digital accessibility/WCAG
- User experience (UX)
- Mobile application strategy
- Enterprise multisite networks and site architecture
- * How much experience do you have leading large-scale web, digital, CMS, or technology projects involving multiple stakeholders?
- None
- Less than 1 year
- 1-2 years
- 3-4 years
- 5+ years
- * How much experience do you have formally supervising professional staff, including assigning work, establishing priorities, coaching employees, and evaluating performance?
- None
- Less than 1 year
- 1-2 years
- 3-4 years
- 5+ years
231 N. Guadalupe St.
San Marcos, Texas 78666
Phone: 512.245.2557
Fax: 512.245.1942
Email: hr@txstate.edu
Monday through Friday
8 a.m. to 5 p.m.
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