Web

The Chronicle Of Higher Education, Inc.; San Marcos (TX); On-site; USD 65,000 - 82,000; Full time

Job summary

Texas State University in San Marcos seeks a Web & Mobile Strategy Manager to lead the division's web strategy, oversee SEO/AEO efforts, and drive digital optimization across the university's web presence and TXST Mobile app.

This role requires a Bachelor's degree and at least five years in web program management or digital strategy, with a track record of improving accessibility, user experience, and content governance.

Qualifications

• Bachelor's degree in communications, marketing, informationtechnology, or a related field.
• Minimum five years of experience in web program management, digital strategy, CMS administration, enterprise web projects, or a closely related field.

Responsibilities

• Lead the division's web strategy by developing and implementing SEO and Answer Engine Optimization (AEO) initiatives, content optimization strategies, user experience improvements, and digital best practices that strengthen the university's web presence and support institutional priorities. Evaluate emerging technologies and recommend enhancements that improve discoverability, accessibility, and engagement.
• Provide strategic leadership for the university website and TXST Mobile app by establishing content priorities, improving user experience, supporting governance of mobile communications, and coordinating enhancements that improve audience engagement and digital effectiveness.
• Represent the division on the Web Governance Committee; develop and maintain web standards, accessibility compliance, quality assurance processes, and governance procedures. Partner with campus stakeholders to support the health, consistency, and long-term sustainability of the university's web ecosystem.
• Serve as the division's primary liaison to Mobile/Web Systems by coordinating web and mobile development priorities, platform enhancements, project requests, and strategic initiatives. Manage the division's web project portfolio, prioritize initiatives, coordinate campus partners, and ensure successful completion of web and mobile projects.
• Monitor the health and performance of division-owned websites by conducting quality assurance reviews, identifying broken links and content issues, monitoring analytics, evaluating campaign and core-page performance, and recommending improvements based on user behavior and digital performance metrics.
• Provide leadership, direction, coaching, and performance management for the UI/UX Designer and two Content Strategists; establish priorities and support professional development.

Skills

Web program management

Digital strategy

CMS administration

Enterprise web projects

User experience planning

Education

Bachelor's degree in communications/marketing/information technology

Job description

San Marcos, TX

Texas State University

Web & Mobile Strategy Manager

Location: San Marcos

Department: University Marketing

Recruitment Type: Open Recruiting

Job Type: Full-Time

Monthly Salary: $6,833.33

Job Category: Exempt

Required Qualifications:

• Bachelor's degree in communications, marketing, informationtechnology, or a related field.
• Minimum five years of experience in web program management, digital strategy, CMS administration, enterprise web projects, or a closely related field.

Preferred Qualifications:

• Advanced degree in communications, marketing, informationtechnology, business administration, or a related discipline.
• Experience in higher education
• Experience with multisite network ecosystem and site architecture, web governance, mobile application strategy, SEO/AEO initiatives, and user experience planning.

Job Description:

Develop marketing and communications strategy that drives increased awareness and engagement with internal and external audiences.

Job Duties:

• Lead the division's web strategy by developing and implementing SEO and Answer Engine Optimization (AEO) initiatives, content optimization strategies, user experience improvements, and digital best practices that strengthen the university's web presence and support institutional priorities. Evaluate emerging technologies and recommend enhancements that improve discoverability, accessibility, and engagement.
• Provide strategic leadership for the university website and TXST Mobile app by establishing content priorities, improving user experience, supporting governance of mobile communications, and coordinating enhancements that improve audience engagement and digital effectiveness.
• Represent the division on the Web Governance Committee; develop and maintain web standards, accessibility compliance, quality assurance processes, and governance procedures. Partner with campus stakeholders to support the health, consistency, and long-term sustainability of the university's web ecosystem.
• Serve as the division's primary liaison to Mobile/Web Systems by coordinating web and mobile development priorities, platform enhancements, project requests, and strategic initiatives. Manage the division's web project portfolio, prioritize initiatives, coordinate campus partners, and ensure successful completion of web and mobile projects.
• Monitor the health and performance of division-owned websites by conducting quality assurance reviews, identifying broken links and content issues, monitoring analytics, evaluating campaign and core-page performance, and recommending improvements based on user behavior and digital performance metrics.
• Provide leadership, direction, coaching, and performance management for the UI/UX Designer and two Content Strategists; establish priorities and support professional development.

Job Open Date: 08/11/2026

Job Close Date: 09/05/2026

Open Until Filled: No

Normal Work Days: Monday, Tuesday, Wednesday, Thursday, Friday

Normal Work Hours Start: 8:00AM

Normal Work Hours End: 5:00PM

Legal and Required Notices:

Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.

Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.

In accordance with federal law, all new employees must complete the Form I-9 and provide acceptable documentation verifying their identity and authorization to work in the United States. Texas State University participates in E-Verify, and employment is contingent upon the successful verification of work authorization. Employees are required to maintain valid work authorization to satisfy the conditions of Form I9 at all times during their employment and the university makes no implicit or explicit promises to financially support visa or permanent residency applications.

About Texas State and San Marcos:

Texas State University is a emerging research institution located in the burgeoning Austin-San Antonio corridor and in the beautiful Texas Hill Country. It is the largest of eight campuses in the Texas State University System and one of the 75 largest universities in the country, with over 38,000 students and approximately 4,000 faculty and staff

Texas State is located in San Marcos, a growing community of over 50,000 people located about half way between Austin and San Antonio. Texas State enjoys a setting that is unique among Texas universities. The beauty of the crystal-clear San Marcos River and the stately cypress and pecan trees on the campus add to the charm of the university's picturesque setting. Our location on the banks of the San Marcos River provides outdoor recreational activities throughout the year.

Why work @ Texas State?

• Amazing health insurance: various coverage options starting your first day of employment for full-time employees with Texas State paying 100% of the employee premium and 50% for your dependents!
• Generous paid time off: vacation, holidays, sick days and many more!
• Excellent work life balance resources: mother and family-friendly resources in addition to a comprehensive FREE wellness program
• Great professional development opportunities: choose from a variety of workshops, training, online learning and even access educational leave opportunities and reimbursement for academic courses
• An inclusive Bobcat community: join our many social networks offered on and off-campus
• Retirement peace of mind: TRS pension, retirement plans and voluntary saving options with generous employer contributions

By joining the Texas State Bobcat team, you'll be a part of one of the most beautiful, diverse, and growing universities in the nation.