E-Commerce Growth & Catalog Optimization Specialist

Briggs & Stratton; Milwaukee (WI); On-site; USD 60,000 - 80,000; Full time

Job summary

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, seeks an E-Commerce Specialist to manage and grow the company's product portfolio across digital marketplaces, including Amazon. You will own end-to-end product listings, optimize catalog health, and implement data-driven pricing to maximize online revenue.

You will collaborate with cross-functional teams to develop search-optimized content, translate technical product data into buyer-friendly copy, monitor performance, and manage digital

Qualifications

• Bachelor’s Degree in Marketing, E-Commerce, Business Administration or related field OR equivalent education and experience
• Minimum of three years of hands-on experience directly managing online product storefronts or marketplace merchant portals
• Strong working knowledge of e-commerce seller platform mechanics, catalog integration, and digital storefront management
• Ability to analyze sales trends, pricing margins, SKU-level profitability, and multi-channel metrics using spreadsheet and reporting tools
• Familiarity with digital advertising strategies, keyword optimization, and performance tracking metrics
• Skilled at translating technical product data into accessible consumer messaging and collaborating effectively across teams
• Strong computer skills
• Fluent in English and primary language used in area of responsibility

Responsibilities

• Owning the end-to-end setup, catalog health, and ongoing optimization of product listings across assigned e-commerce marketplaces
• Monitoring daily account performance metrics, listing statuses, and inventory health to ensure continuous product availability and visibility
• Executing dynamic, data-driven pricing strategies to balance product sales volume with corporate profitability targets
• Evaluating competitive marketplace trends, channel compliance, and demand fluctuations to adjust promotional and advertising plans
• Conducting product-level profitability analyses, factoring in platform commissions, storage costs, and fulfillment fees
• Collaborating with cross-functional teams to develop search-optimized content, technical specifications, and enhanced brand media
• Translating complex technical product information into clear, buyer-friendly copy to improve conversion and minimize product returns
• Coordinating with internal teams and external agency partners to execute, monitor, and optimize digital search and display ad campaigns
• Conducting keyword and consumer search research to target relevant traffic while maintaining cost-effective advertising budgets

Skills

Data driven

E-commerce savvy

Problem solving

Strong computer skills

Fluent English

Cross-functional collaboration

Education

Bachelor’s Degree in Marketing, E-Commerce, Business Administration or related field

Tools

Spreadsheet

Catalog integration tools

Job description

Briggs & Stratton, headquartered in Milwaukee, Wisconsin, seeks an E-Commerce Specialist to manage and grow the company's product portfolio across digital marketplaces, including Amazon. You will own end-to-end product listings, optimize catalog health, and implement data-driven pricing to maximize online revenue.

You will collaborate with cross-functional teams to develop search-optimized content, translate technical product data into buyer-friendly copy, monitor performance, and manage digital