Web Marketing Program - Digital Experience Data Analyst

Texas Instruments Incorporated; Dallas, Northern (TX, KY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

Texas Instruments Incorporated is seeking a Digital Experience Data Analyst to maximize understanding of customers through the procurement, transformation, analysis, and automated enablement of TI data sets. You will explore billions of data points to uncover insights driving digital experience improvements.

You will collaborate with IT, Digital Marketing, Sales, and analytics vendors to define data collection needs, build automated tools, and champion data-driven decision making across the

Job description

Change the world. Love your job.

As a Digital Experience Data Analyst, you will be responsible for maximizing our understanding of our customers through the procurement, transformation, analysis, and automated enablement of vast TI data sets.

Millions of unique visitors come to TI.com looking to research, design and purchase TI products. These visits, joined with firmographic and advertising data sets, generate billions of data points containing insights about intents, experiences, and business opportunities. In this role, you will utilize a variety of tools to unlock those insights, focused on providing a stellar digital experience and building a competitive marketing advantage for TI.

You will have the opportunity to collaborate and build strong working relationships across teams in IT, Digital Marketing, Sales, and third-party analytics/marketing technology vendors. If you enjoy solving complex problems, leveraging data to drive business strategy, and communicating impact, we’d love to hear from you.

Key Responsibilities:

• Analyze large customer datasets to understand customer journeys, proactively identify opportunities to improve our customers’ digital experiences, and measure the impact of different digital experience programs.
• Help define requirements for enhanced web data collection, attribution, storage, and platform integrations in partnership with data engineers, solution architects, etc.
• Build automated data enablement tools to put data into the hands of decision makers (ex. Data visualizations, Conversational Analytics Agents, etc.)
• Operate as an analytics strategist and consultant to internal teams by following industry trends and the latest technologies, and communicating opportunities to less technical audiences
• Collaborate with other digital experience analysts on best practices, driving our analytics strategy, and consulting other teams in marketing
• Champion the importance of data-driven decision making throughout the company, advocating for others to build and strengthen this skillset
• Clearly communicate and synchronize strategy, analyses, and technical accomplishments to stakeholders and marketing leaders