Web Marketing Intern - Digital Experience Analytics

Texas Instruments; Dallas (TX); On-site; USD 25,000 - 34,000; Full time

Job summary

Texas Instruments is seeking an intern for the digital experience analytics team in Dallas, Texas. The role focuses on turning customer data into actionable insights and building foundational data products that empower marketers to understand and activate programs that drive impact for the company.

You will work on leveraging data to guide sales and marketing roadmaps, improving data collection and analysis across TI.com and promotional content, and building ML models to power personalized

Responsibilities

• Leverage data to guide the creation and optimization of sales and marketing programs.
• Improve how we collect, join and analyze data across customer touchpoints such as TI.com and promotional content.
• Build machine learning models to power personalized digital experiences.

Job description

Change the world. Love your job.
About the job:
The digital experience analytics team at TI uses advanced analytics, machine learning, automation, and martech expertise to transform complex customer data into actionable insights and foundational data products that enable marketers to understand and activate programs that serve our customers and drive impact for the company.

This internship is geared towards individuals who have an interest in:

• Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
• Improving how we collect, join and analyze data across our customer touchpoints such as TI.com and promotional content.
• Building machine learning models to power personalized digital experiences.
• Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
• Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.