Web Marketing Program - Digital Experience Operations

Texas Instruments

Dallas (TX)

On-site

USD 55,000 - 75,000

Full time

3 days ago

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Job summary

Texas Instruments is launching a Web Marketing Career Accelerator program in Dallas aimed at rapidly developing capabilities in digital experience, analytics, and content strategy. You will contribute to website experience, online strategy and data-driven marketing initiatives while receiving coaching from industry leaders.

Candidates should have a marketing or MIS-related bachelor’s degree and a solid GPA.

Qualifications

Bachelor's degree in Marketing or related field with GPA 3.0 or higher.
Strong analytical mindset with data-driven decision making.
Preferred: exposure to marketing tech and data platforms.

Skills

Python

SQL

BI tools

Marketing analytics

Data storytelling

Education

Bachelor's degree

Tools

Tableau

Power BI

Looker

Job description

Web Marketing Program - Digital Experience Operations

Job Description

Change the world. Love your job.
In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we also offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job.

Dive right in as part of our Web Marketing teams to use your knowledge to influence our website experience, online strategy, technical content, data analytics, and more. You will gain exposure to TI's Worldwide Marketing teams and businesses, and play a key role in serving customer needs to drive revenue growth. You will have the opportunity to lead and execute multiple strategic marketing projects, and receive personal coaching and mentoring from a team of industry-leading professionals.

As part of the Web Marketing Career Accelerator, you will also get exposure to other disciplines such as: Digital Experience and Analytics, Technical Content Specialist, User Experience Design, Web Technology, and more. You will have opportunities to collaborate with a diverse group of global stakeholders across the company including other marketing teams, technical experts, communications, and sales while you receive formal learning, projects and on-the-job development experiences helping you broaden your knowledge and accelerate your growth and success at TI.

Put your talent to work with us! !

The digital experience operations and analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.

This program is geared towards individuals who have an interest in:

Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo!

Qualifications

Bachelors degree in Marketing, Marketing Research & Analytics, Management Information Systems (MIS), Digital Marketing, Analytics, Web Design & Development, User Experience Design, Technical Communications, Engineering or Computer Science with focus in marketing, or related degree.
Cumulative 3.0/4.0 GPA or higher

Preferred qualifications

Experience or basic proficiency with high-level programming languages (python, Java)
Experience or basic proficiency with SQL and BI tools (Tableau, Power BI, Looker)
Experience or basic proficiency with martech platforms (CDPs, ESPs, CRMs, Marketo, Eloqua)
Internship experience in a similar field
Strong analytical skills and curious mindset
Capable of multi-tasking and handling conflicting priorities
Motivated self-starter with the ability to work independently while effectively communicating progress updates vertically and laterally
Ability to communicate complex topics to variety of stakeholders
Can make progress in an ambiguous environment

About Us

Why TI?

Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours.Meet the people of TI
Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn moreatTI.com .

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.

Job Info