Web Marketing Intern - Digital Experience Operations

Texas Instruments; Dallas (TX); On-site; USD 17,000 - 20,000; Full time

Job summary

Texas Instruments is seeking a student intern to help drive data-informed marketing programs across TI.com and promotional content. You will analyze data from customer touch-points and support dashboard creation to enable fast, actionable insights.

You will learn how to leverage the Customer Data Platform (CDP) and other marketing tech to create segments and improve digital experiences across channels. Collaborate with teams to explore innovative approaches and support reporting initiatives.

Qualifications

• Hands-on data analysis to guide marketing programs.
• Experience with data collection and joining across touch-points.
• Familiarity with Customer Data Platform concepts and segmentation.

Responsibilities

• Help design and optimize sales and marketing programs using data.
• Assist in fast reporting and building accessible insights dashboards.
• Collaborate with teams to improve data collection and analysis processes.
• Experiment with new approaches to improve customer experiences.

Skills

Data analysis

Marketing analytics

SQL

Education

Pursuing degree in Marketing/Data Science

Tools

CDP

BI tools

Job description

Change the world. Love your job.

About the job:

The digital experience operations and analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.

This internship is geared towards individuals who have an interest in:

• Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
• Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
• Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
• Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
• Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
• Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo!