Web Marketing Program - Digital Experience Data Analyst

Texas Instruments; Dallas (TX); On-site; USD 85,000 - 115,000; Full time

Job summary

Texas Instruments is seeking a Digital Experience Data Analyst to maximize understanding of customers by transforming and analyzing vast TI data sets and enabling automated insights.

You will collaborate with IT, Digital Marketing, Sales, and external analytics vendors to drive a stellar digital experience and competitive advantage. The role emphasizes data-driven decision making and communicating impact to stakeholders.

Qualifications

• Experience analyzing large datasets to extract insights and actions.
• Ability to translate data findings into business recommendations.
• Familiarity with modern analytics tools and platforms.

Responsibilities

• Analyze large customer datasets to understand journeys and measure impact of digital experience programs.
• Define data collection requirements and support platform integrations with data engineers/solution architects.
• Build automated data enablement tools and visualizations for decision makers.
• Act as analytics strategist and communicate opportunities to non-technical audiences.
• Collaborate with other digital experience analysts to advance analytics strategy and best practices.
• Advocate for data-driven decision making across the company.

Skills

Data analysis

Data visualization

Cross-functional collaboration

Analytical storytelling

Stakeholder communication

Tools

Data visualization tools

Analytics platforms

Job description

Change the world. Love your job.

As a Digital Experience Data Analyst, you will be responsible for maximizing our understanding of our customers through the procurement, transformation, analysis, and automated enablement of vast TI data sets.

Millions of unique visitors come to TI.com looking to research, design and purchase TI products. These visits, joined with firmographic and advertising data sets, generate billions of data points containing insights about intents, experiences, and business opportunities. In this role, you will utilize a variety of tools to unlock those insights, focused on providing a stellar digital experience and building a competitive marketing advantage for TI.

You will have the opportunity to collaborate and build strong working relationships across teams in IT, Digital Marketing, Sales, and third-party analytics/marketing technology vendors. If you enjoy solving complex problems, leveraging data to drive business strategy, and communicating impact, we’d love to hear from you.

Key Responsibilities:

• Analyze large customer datasets to understand customer journeys, proactively identify opportunities to improve our customers’ digital experiences, and measure the impact of different digital experience programs.
• Help define requirements for enhanced web data collection, attribution, storage, and platform integrations in partnership with data engineers, solution architects, etc.
• Build automated data enablement tools to put data into the hands of decision makers (ex. Data visualizations, Conversational Analytics Agents, etc.)
• Operate as an analytics strategist and consultant to internal teams by following industry trends and the latest technologies, and communicating opportunities to less technical audiences
• Collaborate with other digital experience analysts on best practices, driving our analytics strategy, and consulting other teams in marketing
• Champion the importance of data-driven decision making throughout the company, advocating for others to build and strengthen this skillset
• Clearly communicate and synchronize strategy, analyses, and technical accomplishments to stakeholders and marketing leaders