Web Marketing Data Analyst: Transform Customer Journeys

Texas Instruments; Bouchard (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

Texas Instruments is seeking a Digital Experience Data Analyst to unlock insights from vast TI data sets, driving improved customer experiences across TI.com and supporting informed business decisions. Millions of data points feed insights about intents, experiences, and opportunities, and your work will help TI stay ahead in a competitive digital landscape.

You will analyze large customer datasets to understand journeys, define data collection requirements, and build automated data tools and

Responsibilities

• Analyze large customer datasets to understand customer journeys, proactively identify opportunities to improve our customers’ digital experiences, and measure the impact of different digital experience programs.
• Help define requirements for enhanced web data collection, attribution, storage, and platform integrations in partnership with data engineers, solution architects, etc.
• Build automated data enablement tools to put data into the hands of decision makers (ex. Data visualizations, Conversational Analytics Agents, etc.)
• Operate as an analytics strategist and consultant to internal teams by following industry trends and the latest technologies, and communicating opportunities to less technical audiences
• Collaborate with other digital experience analysts on best practices, driving our analytics strategy, and consulting other teams in marketing
• Champion the importance of data-driven decision making throughout the company, advocating for others to build and strengthen this skillset
• Clearly communicate and synchronize strategy, analyses, and technical accomplishments to stakeholders and marketing leaders

Job description

Texas Instruments is seeking a Digital Experience Data Analyst to unlock insights from vast TI data sets, driving improved customer experiences across TI.com and supporting informed business decisions. Millions of data points feed insights about intents, experiences, and opportunities, and your work will help TI stay ahead in a competitive digital landscape.

You will analyze large customer datasets to understand journeys, define data collection requirements, and build automated data tools and