Web Marketing Program - Digital Experience Operations

Texas Instruments Incorporated; Dallas (TX); On-site; USD 55,000 - 75,000; Full time

Job summary

Texas Instruments Incorporated in Dallas invites you to join our Web Marketing Career Accelerator Program (CAP). You will gain hands-on experience shaping the website experience, online strategy, and digital content while receiving coaching from industry-leading professionals.

You'll work across Digital Experience Analytics, User Experience Design, Web Technology, and more, collaborating with global stakeholders to deliver data-driven marketing programs and drive revenue growth.

Qualifications

• Experience with data analysis or analytics tools is preferred.
• Interest in digital marketing and web technology.
• Willingness to learn and collaborate across teams.

Responsibilities

• Support development of data-driven marketing programs.
• Analyze website performance and customer data to improve experience.
• Collaborate with cross-functional teams across TI's marketing ecosystem.

Job description

Change the world. Love your job.
In your first year with TI, you will participate in the Career Accelerator Program (CAP), which provides professional and technical training and resources to accelerate your ramp into TI, and set you up for long-term career success. Within this program, we offer function-specific technical training and on-the-job learning opportunities that will encourage you to solve problems through a variety of hands-on, meaningful experiences from your very first day on the job.

Dive right in as part of our Web Marketing team to use your knowledge to influence our website experience, online strategy, technical content, data analytics, and more. You will gain exposure to TI's Worldwide Marketing teams and businesses and play a key role in serving customer needs to drive revenue growth. You will have the opportunity to lead and execute multiple strategic marketing projects and receive personal coaching and mentoring from a team of industry-leading professionals.

As part of the Web Marketing Career Accelerator, you will also get exposure to other disciplines such as: Digital Experience Analytics, User Experience Design, Web Technology, and more. You will have opportunities to collaborate with a diverse group of global stakeholders across the company including other marketing teams, technical experts, communications, and sales while you receive formal learning, projects and on-the-job development experiences helping you broaden your knowledge and accelerate your growth and success at TI.

Put your talent to work with us!

TI’s Digital Experience Operations team leverages data insights to enhance the customer experience across multiple channels through sales and marketing automation, personalization, and segmentation.

This role is geared towards individuals who have an interest in:

• Leveraging data to guide the creation and optimization of sales and marketing programs to drive business objectives.
• Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
• Analyzing key performance indicators to improve the performance of sales and marketing programs.
• Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo.