Data Scientist, Digital Experience & Marketing Analytics

Texas Instruments; Dallas (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

Texas Instruments seeks a talented Data Scientist to join the Digital Experience Analytics team. Operating at the intersection of data science, marketing, and business strategy, you will apply advanced analytics and machine learning to large customer datasets to power personalized digital experiences and measure effectiveness.

The ideal candidate will collaborate with marketing, sales, and IT teams to deliver data products that support key business objectives, develop and deploy models, and

Qualifications

• Bachelor’s degree in Data Science, Computer Science, Statistics, Applied Mathematics or related field.
• Internship experience in data science or related role, preferably in sales/marketing/e-commerce.
• Experience deploying models in production and improving performance.
• Strong proficiency in Python or R for data analysis and ML.
• Experience with ML libraries such as scikit-learn, PyTorch, Kubeflow, Streamlit.
• Expertise in statistical analysis, experimental design, and causal inference.
• Strong proficiency in SQL and handling large datasets.
• Familiarity with cloud-based DS platforms (GCP, Vertex AI, AWS, Bedrock) and Unix/Linux.
• Innovator level knowledge of developments in DS and adjacent fields (Gen AI, HITL).
• Strong problem-solving and ability to translate analyses into insights.
• Excellent communication skills for non-technical audiences.

Responsibilities

• Develop advanced ML models for personalization and customer journey optimization in a B2B model.
• Identify opportunities to apply ML and analytics to improve digital program design and effectiveness.
• Collaborate on recommendation system components predicting messages for hundreds of thousands of users.
• Create predictive models to segment and label customer behavior with analysts for interventions.
• Work with engineering teams to drive scalable, real-time deployments.
• Translate business requirements into DS solutions with cross-functional teams.
• Design and run A/B tests with UX and marketing to optimize experiences and campaigns.
• Document models and ensure version control.
• Stay current with DS advances and apply new techniques to improve analytics capabilities.

Skills

Python

R

SQL

ML knowledge

Experiment design

Communication

Problem solving

Unix/Linux

Cloud platforms

Generative AI

Education

Bachelor's degree in Data Science or related field

Master's degree preferred

Tools

scikit-learn

PyTorch

Kubeflow

Streamlit

GCP

Vertex AI

AWS

Bedrock

Job description

Texas Instruments seeks a talented Data Scientist to join the Digital Experience Analytics team. Operating at the intersection of data science, marketing, and business strategy, you will apply advanced analytics and machine learning to large customer datasets to power personalized digital experiences and measure effectiveness.

The ideal candidate will collaborate with marketing, sales, and IT teams to deliver data products that support key business objectives, develop and deploy models, and