Brand Marketing Intern

Texas Instruments; Bouchard (TX); On-site; USD 42,000 - 48,000; Full time

Job summary

Texas Instruments is seeking a Brand Marketing Intern in Texas. You will tackle meaningful projects early on, not shadowing, with hands-on experience in global digital marketing and communications.

You will develop messaging, curate content, analyze web performance, and work across channels to engage customers and support employee communications. Internship offers coaching and exposure to leaders.

Qualifications

• Pursuing or completing degree in Communications, Marketing, Public Relations, or Journalism.
• Interest in digital marketing and content development.

Responsibilities

• Develop global digital marketing strategies and plans to elevate growth.
• Create clear, customer-oriented messaging based on value propositions.
• Help develop, curate and promote content (training, reference designs, application notes, white papers, blogs, etc.).
• Leverage data to assess the effectiveness of content on TI.com and collaborate on analysis of web performance.
• Understand and leverage various global marketing channels including search, paid media, paid aggregation, automated campaigns, social media, influencer relations.
• Develop understanding of TI's corporate and employee communications and leader communications strategies.
• Drive communications activities that support employee engagement and ensure employees understand priorities and focus.
• Maximize internal communications channels: intranet, leader blogs, and site signage.

Skills

Brand Marketing

Digital Marketing

Content Creation

Education

Bachelor's degree in Communications/Marketing/Public Relations/Journalism

Job description

Change the world. Love your job.
At TI, the learning doesn't stop just because it is the summer!

When you join TI as an intern you tackle important projects early on. You don't shadow. You don't make copies. You dive into meaty projects right away that challenge you to find creative solutions to complex problems. You learn while you work and vice versa. And you get access to invaluable insight, individual coaching and mentoring from your organization's top leaders.

The internship experience is geared towards individuals completing degrees in Communications, Marketing, Public Relations, or Journalism and who have an interest in:

• Developing global digital marketing strategies and plans that elevate growth in the market to attract new customers, engage existing customers and influence customer action on TI.com.
• Creating clear, customer-oriented messaging based on value propositions.
• Helping to develop, curate and promote content (training, reference designs, application notes, white papers, blogs, etc.)
• Leveraging data to assess the effectiveness of content on TI.com, and collaborating with key experts to complete analysis of web performance.
• Understanding and leveraging the various global marketing channels including search, paid media, paid aggregation, automated campaigns, social media, influencer relations, etc.
• Developing an understanding of TI's corporate and employee communications and leader communications strategies
• Helping to drive communications activities that support employee engagement and ensure employees understand the priorities and focus of TI.
• Maximizing internal communications channels: company intranet and leader blogs, organization-level intranet pages, digital and site signage, employee emails, videos and high-touch leader communications

Put your talent to work with us as a Brand Marketing Intern!
Texas Instruments will not sponsor job applicants for visas or work authorization for this position.