Marketing Analytics & Insights Intern

Texas Instruments; Dallas (TX); On-site; USD 17,000 - 20,000; Full time

Job summary

Texas Instruments is seeking a student intern to help drive data-informed marketing programs across TI.com and promotional content. You will analyze data from customer touch-points and support dashboard creation to enable fast, actionable insights.

You will learn how to leverage the Customer Data Platform (CDP) and other marketing tech to create segments and improve digital experiences across channels. Collaborate with teams to explore innovative approaches and support reporting initiatives.

Qualifications

• Hands-on data analysis to guide marketing programs.
• Experience with data collection and joining across touch-points.
• Familiarity with Customer Data Platform concepts and segmentation.

Responsibilities

• Help design and optimize sales and marketing programs using data.
• Assist in fast reporting and building accessible insights dashboards.
• Collaborate with teams to improve data collection and analysis processes.
• Experiment with new approaches to improve customer experiences.

Skills

Data analysis

Marketing analytics

SQL

Education

Pursuing degree in Marketing/Data Science

Tools

CDP

BI tools

Job description

Texas Instruments is seeking a student intern to help drive data-informed marketing programs across TI.com and promotional content. You will analyze data from customer touch-points and support dashboard creation to enable fast, actionable insights.

You will learn how to leverage the Customer Data Platform (CDP) and other marketing tech to create segments and improve digital experiences across channels. Collaborate with teams to explore innovative approaches and support reporting initiatives.