Web Marketing Content Specialist

Berkshire Hathaway Automotive; Irving (TX); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Paid training

Modern office

Career growth

Healthcare

Paid vacation

401(k)

Job summary

Berkshire Hathaway Automotive is seeking an experienced Content Management Specialist to join the Web Development team. You will modify and maintain client dealership websites, update inventory, and manage email marketing while ensuring accuracy, compliance, and visual appeal across online inventories.

This full-time, onsite role at our Marketing Headquarters in Cypress Waters, Irving, Texas, offers hands-on collaboration with vendors, ongoing website optimization, SEO, and timely delivery of

Qualifications

• Bachelor's degree preferred; relevant web design or marketing degree valued.
• Experience designing and maintaining dealership websites or CMS-driven sites.
• Familiarity with inventory management tools is a plus.

Responsibilities

• Maintain and modify client dealership websites to ensure accuracy and aesthetics.
• Update vehicle inventory and implement eBlasts and email marketing campaigns.
• Monitor websites daily and ensure SEO/SEM initiatives align with guidelines.
• Collaborate with vendor partners and internal teams to meet deliverables.
• Address website change requests and troubleshoot issues promptly.

Skills

Detail oriented

CMS familiarity

Web content management

Communication skills

Problem solving

Time management

Education

Bachelor’s Degree Preferred

Web design experience

Experience with CMS platforms

Tools

WordPress

Joomla

Dealer.com

CDK Global

Adobe Photoshop

Dreamweaver

JavaScript

CSS

HTML

Google Analytics

Job description

Berkshire Hathaway Automotive is looking to add an experienced Content Management Specialist to our team. The Content Specialist is a member of the Web Development team and assists in the modification and maintenance of client’s auto dealership websites, as well as updating new and used car inventory, and Email Marketing. Inventory management includes maintaining the accuracy, effectiveness, and cosmetic appeal of every dealership's online presence while complying with laws and manufacturer rules.

This position is full time andonsite at our Marketing Headquarters, located inCypress Waters in Irving, Texas.

Benefits

• Paid training and development
• State-of-the-art office
• Career growth opportunities
• Medical, Dental, and Vision coverage
• Paid vacation and holidays
• 401(k) with employermatch

Responsibilities

• Act as liaison between vendor partners on inventory syndication
• Act as lead on inventory trouble tickets from dealership clients.
• Modify client websites in a timely manner.
• Implement and deliver webpage requests as well as eBlast submissions.
• Responsible for vehicle inventory accuracy and presentation.
• Communicate with dealership representatives about website changes.
• Assist other interactive specialists when needed.
• Daily monitoring of all client websites as assigned.
• Review and ensure all eBlasts are without errors, omissions, and compliance issues.
• Maintain overall workflow between all departments to ensure that deliverables are always met on or ahead of schedule.
• SEO/SEM projects as assigned by manager.
• Represent the company as a highly visible customer service representative, both internally and externally.
• Perform other duties and projects as assigned or responsibilities dictate. Willingness to work weekends, if necessary.

Qualifications

Education And/Or Experience

• Bachelor’s Degree Preferred
• Previous experience in web design and programming
• vAuto, ADP and/or Dealer.com Inventory Management systems a plus

Skills/Knowledge and Ability

• Proficiency with the following web production tools/techniques:
  • Experience with WordPress, Joomla or similar CMS platform.
  • Experience with Dealer.com and CDK Global CMS platforms desired, but not required.
  • Adobe Photoshop
  • Dreamweaver
  • Basic Java Script
  • Basic CSS
  • Basic action scripting, click tracking tags, etc.
  • Image optimization
  • Basic/Intermediate HTML skills
  • On-page SEO coding knowledge and experience.
  • Detail oriented
  • Proficiency with Google Analytics
  • Intermediate knowledge of spreadsheets, databases and Microsoft Office products.

Company Overview

Berkshire Hathaway Automotive is one of the largest dealership groups in America, with over100 franchises in 10 states.The company sets the industry standard for operational excellence, financial performance and an unmatched customer experience within franchised auto dealerships. Using extensive experience, innovative strategies and technological expertise, Berkshire Hathaway Automotive works to assure their dealerships obtain and maintain position as leaders and trendsetters in the automotive field. The company focuses on building resilient and adaptive business models that cultivate engaged, strong and proactive leadership.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.