Paid Media Specialist (In-Office)

Berkshire Hathaway Inc; Irving (TX); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive compensation

Career growth opportunities

Medical, vision, and dental coverage

Paid vacation and holidays

401(k) with company match

Job summary

A leading automotive dealership group in Irving, Texas, is seeking a Paid Media Specialist to manage paid digital marketing campaigns across various platforms. The ideal candidate will have a bachelor's degree, relevant certifications, and up to 3 years of experience. Responsibilities include optimizing campaigns for multiple dealerships, analyzing traffic data in Google Analytics, and collaborating with stakeholders to drive traffic growth. The position offers competitive pay and a full-time onsite environment at a state-of-the-art headquarters.

Qualifications

• Bachelor's degree preferred; equivalent experience accepted.
• Up to 3 years of experience managing paid digital campaigns.
• Experience with project management platforms preferred.
• Google Ads, Microsoft Ads and Google Analytics certification required within 30 days.

Responsibilities

• Manage large budgets for multiple dealerships across platforms.
• Build effective Meta and paid search campaigns.
• Improve account performance through optimization and A/B testing.
• Conduct traffic analysis in Google Analytics related to paid digital traffic.

Skills

Basic knowledge of Microsoft Excel

Excellent communication skills

Working knowledge of Google Analytics

Mathematically inclined

Education

Bachelor’s degree preferred

Up to 3 years of experience managing paid digital campaigns

Google Ads, Microsoft Ads and Google Analytics certification

Tools

Google Ads

Microsoft Ads

Google Analytics

Asana

Monday

Job description

Berkshire Hathaway Automotive is one of the nation's largest groups of affiliated dealerships, providing many opportunities for our family of employees. We are currently seeking a Paid Media Specialist to collaborate with our industry-leading marketing team in the management of paid digital marketing campaigns for the nationwide group of automotive dealerships.

This position is full time and onsite at our new state-of-the-art Headquarters, located in Cypress Waters in Irving, Texas.

Benefits

• Competitive compensation
• Brand new state-of-the-art HQ
• Career growth opportunities and Professional Development
• Medical, vision, and dental coverage
• Paid vacation and Holidays
• 401(k) with company match

Responsibilities

The primary responsibility of the Paid Media Specialist is to drive quality traffic to the dealership websites for the purpose of generating leads by:

• Managing large budgets for multiple dealerships and different campaign types on multiple platforms including Google Ads, Microsoft Ads, Meta, YouTube and Others. Directly building effective Meta / Paid Search campaigns in the appropriate channel platform
• Managing Remarketing/Display campaigns in Google Display Network and Social platforms
• Continuously strive to improve account performance and advertising efficiency through campaign optimization and A/B testing
• Conducting, measuring, and implementing the results of A/B tests
• Keeping up with the latest digital advertising industry developments
• Proactively consult with dealership representatives to recommend new campaign opportunities, budget changes and to scale existing campaigns to drive traffic growth
• Preparing and delivering digital marketing performance reviews with dealership stakeholders
• Performing traffic analysis in Google Analytics related to paid digital traffic and other sources / mediums
• Acting as one of our resident digital marketing experts

Qualifications

Education and/or Experience

• Bachelor’s degree preferred, equivalent experience accepted
• Up to 3 years of experience managing paid digital campaigns preferred
• Working experience directly managing paid advertising via search and social media platforms preferred
• Experience working with project management platforms similar to Asana and Monday.
• Google Ads, Microsoft Ads and Google Analytics certification required within 30 days; current certifications preferred

Skills/Knowledge

• Basic knowledge of Microsoft Excel
• Basic knowledge of all other Microsoft Office programs
• Working knowledge of Google Analytics or similar analytics platform
• Working knowledge of Google Ads or other advertising platforms preferred
• Mathematically inclined
• Excellent communication skills, both written and verbal

*All potential employees must pass pre-employment testing including a background check and drug screen