Web and Digital Experience Specialist

Performance Automotive Network; Hamilton (OH); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

PTO

401k match

Medical insurance

HSA/FSA

Dental care

Vision coverage

Disability insurance

Life insurance

Critical illness insurance

Hospital indemnity insurance

Accident insurance

Grief counseling

Will preparation

Vehicle discounts

Job summary

Performance Automotive Network’s Digital Marketing team seeks a Web & Digital Experience Specialist to oversee our Cincinnati/Dayton and Bountiful, UT dealership networks. You will bridge marketing strategy with technical website execution to deliver fast, frictionless experiences and maximize lead conversions.

You will collaborate with leadership, SEO/content specialists, and external platform vendors to maintain site health and drive traffic performance across dealer sites.

Qualifications

• Experience with WordPress CMS for websites and email services.
• Familiarity with automotive dealer platforms is a plus.
• Knowledge of SEO best practices and techniques.
• Strong web analytics and content optimization skills.
• Excellent written and verbal communication with attention to detail.

Responsibilities

• Maintain and update dealership websites and landing pages across CMS environments.
• Analyze user journeys and CTR to improve mobile navigation and CTAs.
• Monitor technical SEO, Core Web Vitals, and local schema markup.
• Deploy and audit tracking tags and events using GTM and GA4.
• Coordinate with platform partners to implement scripts and new features.
• Build landing pages for paid campaigns and promotions.
• Regularly report site speed and performance metrics.

Skills

WordPress CMS

SEO

Google Analytics

Graphic design

Communication

Time management

Multitasking

English fluency

Education

Associate degree in communications

Tools

Adobe Creative Suite

Photoshop

Job description

Performance Automotive Network is a family-owned automotive dealer group known for outstanding customer service and innovative solutions. With a network of top-brand dealerships, such as Lexus, Toyota, Honda, Chrysler, Jeep, Dodge, RAM, JeepLand, Ford, and several body shops, we lead the industry in digital transformation and customer-focused technology. Join our collaborative team to help elevate web and digital experiences for our customers.

Overview

Our Digital Marketing team is seeking a performance-driven Web & Digital Experience Specialist to oversee, optimize, and maintain our digital storefronts across our Cincinnati/Dayton and Bountiful, UT dealership networks.

In this role, you will bridge marketing strategy and technical website execution. You will ensure our dealership platforms and landing pages deliver fast, frictionless consumer experiences, maximize lead conversions, and adhere to technical SEO standards. You will collaborate closely with digital marketing leadership, SEO/content specialists, and external automotive platform vendors to maintain site health and drive traffic performance.

Compensation

$55,000.00 to 65,000.00 Annually (Experience-based)

Work Schedule

8:00 AM to 5:00 PM - Monday through Friday

Location

Corporate Headquarters in West Chester, OH

Benefits We Offer

• Paid time off
• 401k retirement plans with generous company match
• Medical insurance
• HSA and FSA plans
• Dental care
• Vision coverage
• Short- and long-term disability
• Life insurance
• Critical illness insurance
• Hospital indemnity insurance
• Accident insurance
• Grief counseling
• Living will preparation
• Generous employee discounts on vehicles, parts, and services

Key Responsibilities

• Platform & Content Management: Maintain and update dealership websites, custom landing pages, and campaign-specific assets across corporate and automotive CMS environments.
• Conversion Rate Optimization (CRO) & UX: Review user journeys, heatmaps, and funnel performance to implement data-backed improvements to mobile navigation, page layouts, form placement, and call-to-action (CTA) mechanics.
• Technical SEO & Site Health: Monitor and improve technical search fundamentals, including mobile performance, Core Web Vitals, URL structure, metadata, redirects, and local schema markup.
• Tracking & Tag Architecture: Deploy, verify, and audit tracking tags, conversion events, and pixels across platforms using Google Tag Manager (GTM) to ensure data integrity in Google Analytics 4 (GA4).
• Vendor & Platform Coordination: Serve as the day-to-day technical liaison with primary automotive website providers and third-party digital tool partners to troubleshoot issues, implement scripts, and launch new rooftop features.
• Marketing Campaign Enablement: Rapidly build and test conversion-focused landing pages supporting paid search, email marketing, and seasonal sales promotions.
• Performance Analysis: Regularly report on site speed, technical health, conversion KPIs, and platform stability using GA4, Google Search Console, and native platform dashboards.

Knowledge, Skills And Abilities Required

• Experience working with WordPress website platform and content management systems (CMS) for websites and email services.
• Background working with Automotive dealer platforms is a plus but not required.
• Competent grasp of SEO best practices and techniques.
• Knowledge of web analytics and content optimization.
• Excellent oral and written communication skills with attention to detail regarding grammar, spelling, structure, and accuracy.
• Ability to utilize graphics, photography, and video. Some graphic design/editing capabilities are preferred.
• Working knowledge of Google Analytics, Adobe Creative Suite (Photoshop), and Microsoft Word.
• Strong organization and time management skills with the ability to work on multiple projects simultaneously.
• Maintain working relationships with team members throughout the organization's many departments.
• Ability to handle multiple priorities and tight deadlines.
• Exemplary organizational and interpersonal skills.
• Ability to work effectively with all levels of employees while inspiring respect and credibility.

Candidate Requirements

• Must be energetic, outgoing, and a self-starter, able to manage and organize priorities and work without day-to-day direction.
• Organized and systematic.
• Able to work with and influence others; strong ability to convey the value of tasks others need to accomplish and work with them to complete them through effective face-to-face, phone, and other communication.
• The ideal candidate will have a track record of success in business or organizational website upkeep and content creation.
• Franchised auto dealership digital marketing experience is a plus but not required.
• Must have a clean driving record and car insurance and/or be insurable.
• Performance Automotive Network is a drug-free workplace.
• Education/Experience: Associate degree in communications, website design, and/or multiple years of experience in website content creation and management.
• Attendance: This is a full-time, exempt position which requires you to be present and available Monday through Friday during business hours to meet the needs of the company. This exempt position is not eligible for overtime; however, you may occasionally need a flexible schedule.
• This position also requires flexibility in days and hours worked and fluency in English both verbally and non-verbally.