Web Experience Lead - CRO & Digital Growth

Recorded Future; Boston (MA); On-site; USD 149,000 - 209,000; Full time

Job summary

Recorded Future seeks a Manager of Web Experience to lead a high-performing web ops team. You will own a data-driven roadmap, guide external partners, and champion robust testing, personalization, and content governance across the enterprise web estate.

You will oversee AEM-based content, collaborate with marketing on campaigns, and manage agile processes to deliver fast, reliable site experiences that convert visitors into pipeline and revenue.

Qualifications

• 8+ years in web operations, CRO, or digital marketing ops in a high-growth B2B SaaS landscape.
• Deep expertise in Adobe Experience Manager and enterprise/headless environments.
• Proven track record with A/B testing, personalization, and conversion optimization.
• Strong data literacy with web analytics and heatmaps.

Responsibilities

• Direct hiring, onboarding, and development of a front-end/web ops team.
• Oversee external development resources and SEO consultants to ensure on-time, on-budget delivery.
• Architect and execute complex A/B tests and personalization using Adobe Target.
• Monitor traffic and user behavior with Adobe analytics to identify trends and issues.
• Manage content lifecycle in AEM with Edge Delivery Services and govern content hierarchy.
• Coordinate campaigns with demand gen and product marketing for microsites and landing pages.
• Groom agile backlog and gatekeep requests via Jira and Asana to protect site health.

Skills

Web operations

Conversion optimization

Experimentation

Data-driven decision making

HTML/CSS/JS literacy

Project management

Tools

Adobe Experience Manager (AEM)

Adobe Target

Adobe Customer Journey Analytics

Edge Delivery Services

Osano / OneTrust

Smartling

Jira

Asana

Cloudflare

Job description

Recorded Future seeks a Manager of Web Experience to lead a high-performing web ops team. You will own a data-driven roadmap, guide external partners, and champion robust testing, personalization, and content governance across the enterprise web estate.

You will oversee AEM-based content, collaborate with marketing on campaigns, and manage agile processes to deliver fast, reliable site experiences that convert visitors into pipeline and revenue.