Web & Digital Experience Architect

Clear Destination Inc.; Indianapolis, Northern (IN, KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

Clear Destination Inc. is seeking a Web & Digital Experience Specialist to lead design, development, and optimization of the public website and internal portal.

The role blends WordPress administration, landing-page creation, SEO-driven content, analytics, and UX to support marketing, lead generation, and internal communications. The ideal candidate bridges marketing, web technology, analytics, and user experience, owning both external sites and internal platforms while collaborating with IT

Qualifications

• Bachelor’s degree in marketing, Communications, Web Design, Digital Media, or related field; or equivalent experience.
• 5+ years of experience managing websites and digital platforms.
• Hands-on experience administering and developing websites using WordPress.
• Experience creating landing pages, forms, and conversion-focused digital experiences.
• Knowledge of SEO best practices and content optimization techniques.
• Experience with Google Analytics, Search Console, and website reporting tools.
• Strong understanding of UX/UI principles and responsive web design.
• Experience with HTML, CSS, and basic web development concepts.
• Strong project management, communication, and organizational skills.

Responsibilities

• Maintain and optimize the Gaylor website for performance, security, functionality, and content accuracy.
• Design, build, and update website pages, landing pages, forms, and microsites.
• Manage website themes, plugins, integrations, and updates.
• Ensure websites are mobile-responsive, accessible, and aligned with brand standards.
• Troubleshoot website issues and coordinate with vendors or developers when necessary.
• Create and optimize landing pages to support marketing campaigns, lead generation, and user engagement initiatives.
• Work with IT and Data teams to design and build web forms, workflows, and integrations with CRM, marketing automation, and other business systems.
• Conduct A/B testing and continuous optimization of landing pages and conversion paths.
• Ensure forms are user-friendly, secure, and compliant with privacy requirements.
• Manage website analytics platforms, including Google Analytics, Google Search Console, and related reporting tools.
• Monitor website traffic, user behavior, conversions, and campaign performance.
• Work with BI team to develop dashboards and regular performance reports for leadership and stakeholders.
• Analyze user journeys and identify opportunities to improve engagement and conversion rates.
• Provide recommendations based on data-driven insights.
• Administer and maintain the organization's internal portal, intranet, or employee-facing application.
• Manage content, navigation, permissions, and user experiences within the platform.
• Coordinate enhancements, integrations, and functionality improvements.
• Support employee adoption through training, documentation, and user support.
• Work with IT and business stakeholders to identify and prioritize portal improvements.
• Design page layouts and digital experiences that improve usability and engagement.
• Apply UX/UI best practices to website and portal development.
• Ensure consistency across digital properties and devices.
• Create wireframes, mockups, and page designs as needed.
• Support branding and visual identity standards across all digital channels.

Skills

Web Development

SEO

A/B Testing

UX/UI

Analytics

Project Management

Content Management

Responsive Design

Education

Bachelor's degree in Marketing/Communications/Web Design/Digital Media or equivalent

Tools

WordPress

Google Analytics

Google Search Console

Adobe Creative Suite

Job description

Clear Destination Inc. is seeking a Web & Digital Experience Specialist to lead design, development, and optimization of the public website and internal portal.

The role blends WordPress administration, landing-page creation, SEO-driven content, analytics, and UX to support marketing, lead generation, and internal communications. The ideal candidate bridges marketing, web technology, analytics, and user experience, owning both external sites and internal platforms while collaborating with IT