Senior Web Strategy & Digital Marketing Lead

GuideStone Financial Resources; Dallas (TX); Hybrid; USD 90,000 - 120,000; Full time

Job summary

GuideStone Financial Resources is seeking a Senior Web Strategist to configure and maintain online content and support the Web Development team. You will collaborate with stakeholders to optimize corporate websites via Sitecore CMS, coordinate SEO, digital marketing strategies, and lead generation efforts.

The role involves analyzing web analytics, reporting trends, and implementing UX improvements to boost engagement and conversions.

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Digital Marketing or related field.
• At least 5 years of experience in digital marketing or a related field.
• Proven track record in managing complex projects and campaigns.
• Proficient in CMS (Sitecore) and web analytics.

Responsibilities

• Configure and maintain online content using the enterprise CMS.
• Collaborate with stakeholders to optimize content and campaigns.
• Analyze web and form traffic, trends and best practices.
• Support SEO and paid search/social campaigns.

Skills

Sitecore CMS

HTML/CSS

Google Analytics

Google Ads

SEO

Digital Marketing

Project Management

Stakeholder communication

Analytics reporting

Education

Bachelor’s degree in Marketing or related field

Tools

Sitecore CMS

Google Analytics

Google Ads

MS Office

Job description

GuideStone Financial Resources is seeking a Senior Web Strategist to configure and maintain online content and support the Web Development team. You will collaborate with stakeholders to optimize corporate websites via Sitecore CMS, coordinate SEO, digital marketing strategies, and lead generation efforts.

The role involves analyzing web analytics, reporting trends, and implementing UX improvements to boost engagement and conversions.