Web Content Strategist

University of South Carolina; Columbia (SC); On-site; USD 54,000 - 80,000; Full time

Benefits offered by this job

Competitive salary + benefits

15 paid vacation days

15 paid sick days

13 paid holidays

Collaborative environment

Job summary

University of South Carolina seeks a Web Content Strategist to manage and optimize division websites using Modern Campus CMS, ensuring accessible, accurate, and well-structured content. You will work with cross-functional teams to align content with strategic goals and user needs.

You will analyze site performance using Google Analytics 4 and Siteimprove, support digital content across channels, and drive improvements in user experience and SEO.

Qualifications

• Requires a bachelor’s degree in a related field and 2+ years of experience.
• Experience managing websites in a CMS, preferably Modern Campus.
• Strong understanding of UX, accessibility, and usability principles.

Responsibilities

• Website administration, updating, formatting and editing pages using the CMS.
• Collaborate with unit site managers to support divisional web strategy.
• Develop analytics dashboards to track traffic and performance.
• Support digital content across platforms and maintain content calendars.
• Contribute to cross-functional projects and professional development.

Skills

Content management

SEO & analytics

Cross-functional

UX accessibility

Education

Bachelor's degree in a related field

Tools

Modern Campus CMS

Google Analytics 4

Siteimprove

Job description

Job Title: Web Content Strategist

Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.

We are only accepting applications submitted by December 27, 2026.

The University of South Carolina offers a valuable benefits package including but not limited to:

• Health and Life Insurance
• Retirement Programs
• Paid Tuition
• 13 Paid Holidays (including an extended December holiday)
• Professional Development Opportunities

Benefits for FTE Positions The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal at https://uscjobs.sc.edu. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.

• Health and Life Insurance
• generous paid leave and retirement programs
• Paid Parental Leave
• Paid Tuition
• Dependent Scholarships
• Annual Leave
• Sick Leave
• 13 Paid Holidays (including an extended December holiday)
• Professional Development Opportunities

USC Market Range MRF - $53,576 $66,970 $80,364

Anticipated Hiring Range $53,576 - $80,364

Location of Vacancy Columbia, SC

Part/Full Time Full Time

Hours per Week 37.5

Work Schedule

• 8:30am – 5:00pm, Monday – Friday
• Must be willing to work a flexible schedule to meet the needs of the department.

Basis 12 months

Job Search Category Student Services

From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service - helping to build healthier, more educated communities in South Carolina and beyond.

The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.

Position Description Advertised Job Summary

• Ready to shape the digital experience for Student Affairs and Academic Support?
• Do you enjoy turning complex information into clear, engaging web content?
• Passionate about creating accessible websites that help students find what they need?
• Ready to put your web content expertise to work supporting student success?

The Web Content Strategist oversees the daily management, continuous improvement, and long-term strategy of the division’s websites using the Modern Campus Content Management System. Serving as a liaison between Central Communications web administration and cross-functional marketing teams, this position ensures website content is accurate, accessible, compliant with applicable government standards, and optimized for search engines. The strategist uses audience insights and website performance data to inform content decisions, enhance the user experience, and maintain a cohesive digital presence for Student Affairs and Academic Support.

Primary Job Duties

• Website Administration and Maintenance – Update, format, and edit web pages for all units within the division using the Modern Campus CMS . Maintain accurate, accessible, and current content that meets university and applicable accessibility standards.
• Unit Collaboration and Web Strategy Support – Serve as the primary contact for unit site managers across the division. Maintain regular communication, provide guidance and technical support, and coordinate website updates that support unit needs and divisional web strategy.
• Website Analytics, SEO , and Quality Assurance – Develop and manage analytics dashboards using tools such as Google Analytics 4 and Siteimprove to track website traffic, user behavior, and performance.
• Digital Content Support – Support content updates and management across digital communication platforms, including Trooh Digital Towers, Carousel displays, social media, and Axios newsletters and email communications.
• Collaboration and Professional Development – Contribute to special projects and cross-functional initiatives that advance departmental and divisional goals. Participate in cross-training, workshops, and professional development to maintain current skills and respond to evolving organizational needs.

Perks

• Competitive salary + some of the BEST benefits you can find!
• 15 paid vacation days
• 15 paid sick days
• 13 paid holidays (including an extended December holiday)
• An engaging and collaborative environment.

Job Related Minimum Required Education and Experience

• Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.

Required Certification, Licensure/Other Credentials Preferred Qualifications

• Experience managing websites in a content management system (CMS), preferably Modern Campus.
• Experience leading website redesigns and/or developing new web pages within a CMS.
• Understanding of user experience (UX), web accessibility, and usability principles.
• Experience with web analytics tools such as SiteImprove or Google Analytics.
• Experience organizing and managing digital assets (photo, video, design files).
• Strong project management and organizational skills with the ability to manage multiple priorities.
• Higher education or large organizational website experience preferred.

Knowledge/Skills/Abilities

• Strong understanding of web development best practices, including accessibility, SEO , and content management systems.
• Proficiency in web analytics tools and the ability to interpret data to drive decisions.
• Excellent communication skills and the ability to collaborate effectively with diverse teams.

Essential Function Yes Percentage of Time 35

Website Administration and System Health

• CMS Management and Updates: Update, format and edit web pages for all units within the division using the Modern Campus CMS .
• Compliance and Quality Assurance: Ensure web content is accurate, accessible, up to date, and compliant with university standards and accessibility standards.
• Crisis Communications: Be available outside business hours when necessary to post emergency or time-sensitive content.
• Cross-channel Alignment: Align web updates with social media, email marketing, and visual assets created in partnership with designers and communications.
• Information Architecture: Optimize website navigation, internal linking strategies, and URL structures to improve usability.
• Component Development: Build and configure new landing page templates, web forms, and functional blocks within the CMS framework.

Essential Function Yes Percentage of Time 30

Unit Collaboration and Web Strategy Support

• Primary Internal Liaison: Act as the primary contact for unit site managers across the division.
• Ongoing communication: Maintain regular communication with unit managers, offering support and updates.
• Site Performance and Content Auditing: Conduct regular reviews of site content and structure to improve performance.
• Strategy & Planning: Define website roadmaps, information architecture, and user journeys that connect organizational goals with user needs.
• Strategic Content Collaboration: Partner with unit leads to proactively update content aligned with division priorities.
• Cross-functional Teamwork: Collaborate with marketing, design, social media, web, and communications team members to develop cohesive content across platforms.
• Project and Workflow Support: Maintain content calendars, project timelines, and digital content workflows.

Essential Function Yes Percentage of Time 20

Analytics, SEO and Compliance

• Performance Tracking: Build and manage analytics dashboards (e.g., Google Analytics 4 and Site Improve) to monitor user behavior and web traffic.
• Site Health: Monitor website performance and fix broken links.
• SEO Optimization: Implement search engine optimization tactics to increase organic search visibility.
• User Management: Oversee CMS user permissions and provide guidance or training to internal staff contributing content.
• Compliance Oversight: Maintain strict compliance with accessibility standards (ADA /Section 508) and privacy regulations.

Essential Function Yes Percentage of Time 10

Digital Content Support

• Digital Tool Management: Provide support to digital tools including but not limited to Trooh Digital Towers, Carousel Displays, social media, Axios (newsletter, emails, etc.).

Essential Function Yes Percentage of Time 5

Collaboration and Learning

• Collaborate on special projects and cross-functional initiatives. Engage in continuous learning and stretch opportunities, including cross-training, external workshops, and professional development courses. Adapt to evolving organizational needs by performing other duties as assigned.

Position Attributes Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing. Safety Sensitive or Security Sensitive No Hazardous weather category

Number of Vacancies 1

Desired Start Date Job Open Date 11/12/2026

Job Close Date 12/27/2026

Open Until Filled No