Web Content & SEO Strategist

Logoslabs; San Francisco (CA); On-site; USD 95,000 - 125,000; Full time

Job summary

KLSA is seeking a Web Content Developer to support client and internal websites, content management, and digital communications. You will develop and publish content, optimize SEO, and coordinate analytics to guide design decisions.

Responsibilities include maintaining CMS workflows, improving usability, and aligning content with brand standards. Strong writing and HTML/CSS skills are essential, with basic JavaScript and a focus on accessible, responsive design.

Qualifications

• At least 5 years of professional experience in web content development or digital communications.
• 2+ years publishing and maintaining content in a CMS such as WordPress, Drupal, or SharePoint.
• Experience applying SEO and interpreting website analytics to guide content.
• Strong writing, editing, proofreading, and plain language communication skills.
• Working proficiency in HTML and CSS, with basic JavaScript to troubleshoot pages.
• Practical skills in content architecture, page layout, responsive design, and CMS workflows.
• Ability to manage multiple assignments and meet publishing deadlines.
• Understanding of web accessibility, brand consistency, and privacy requirements.

Responsibilities

• Write, edit, and publish web pages, articles, and resources reflecting client priorities and brand standards.
• Maintain CMS content, navigation, templates, menus, forms, and publishing workflows.
• Develop content strategies and editorial calendars informed by audience research and objectives.
• Design layouts and organize information for improved navigation and usability across devices.
• Apply SEO through keywords, metadata, headings, and links; manage redirects and sitemaps.
• Review analytics and campaigns; report on traffic, engagement, and conversions.
• Integrate social channels, email campaigns, videos, and other assets with the website experience.
• Organize digital assets with consistent naming, metadata, and version control; ensure accessibility.
• Coordinate CMS updates, backups, security fixes, and trainings for clients.

Skills

Web content development

SEO

Analytics

HTML/CSS

JavaScript (basic)

Editing/writing

Project management

Education

Bachelor's degree in communications

Bachelor's degree in digital media

Equivalent professional experience

Tools

WordPress

Drupal

SharePoint

Google Analytics

Google Search Console

WCAG

Job description

KLSA is seeking a Web Content Developer to support client and internal websites, content management, and digital communications. You will develop and publish content, optimize SEO, and coordinate analytics to guide design decisions.

Responsibilities include maintaining CMS workflows, improving usability, and aligning content with brand standards. Strong writing and HTML/CSS skills are essential, with basic JavaScript and a focus on accessible, responsive design.