Web Content Strategist & CMS Publisher

K.L. Scott & Associates; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

K.L. Scott & Associates seeks a Web Content Developer to support internal and client websites and digital communications. You will develop and publish content, maintain CMS, and improve site design, usability, and search visibility.

You will connect social media and digital assets with the website experience and use analytics to guide improvements. Responsibilities include writing and publishing pages, maintaining CMS systems, coordinating editorial calendars, applying responsive design, and

Qualifications

• At least 5 years of professional experience in web content development or related field.
• 2+ years publishing in WordPress, Drupal or SharePoint.
• Demonstrated SEO, analytics interpretation, and cross-website content coordination.
• Strong writing, editing, and plain-language communication skills.

Responsibilities

• Write, edit, and publish web pages and resources.
• Maintain CMS content, navigation, templates, and publishing workflows.
• Develop content strategies and editorial calendars with stakeholder input.
• Design page layouts, apply responsive design, and ensure usable navigation.
• Apply SEO through keywords, metadata, headings, and links; manage redirects and sitemaps.
• Review analytics and campaign tracking; report on traffic and conversions.
• Integrate client social channels and digital assets with approved publishing.
• Organize digital assets with consistent naming, tags, and version control.
• Coordinate CMS updates, backups, security fixes, and train clients.

Skills

Web content development

CMS publishing

SEO and analytics

Writing and editing

Content architecture

Project management

Accessibility & privacy knowledge

Education

Bachelor's degree in communications/digital media/web design/IT/marketing

Tools

Google Analytics

Google Search Console

Tag management

SEO tools

Adobe Creative Cloud

Figma

Social media publishing tools

Job description

K.L. Scott & Associates seeks a Web Content Developer to support internal and client websites and digital communications. You will develop and publish content, maintain CMS, and improve site design, usability, and search visibility.

You will connect social media and digital assets with the website experience and use analytics to guide improvements. Responsibilities include writing and publishing pages, maintaining CMS systems, coordinating editorial calendars, applying responsive design, and