Web Content & Editorial Strategist

Penn State Lady Lions; Pennsylvania; On-site; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Job summary

Penn State Enrollment Management is seeking a Web Content and Editorial Specialist to own day-to-day web content and email design across divisions. You will support digital marketing initiatives, manage CMS content, and ensure content aligns with branding and accessibility standards.

The role emphasizes collaboration with teams, content audits, and crafting clear, student-focused web and CRM copy to support enrollment goals and audience needs.

Qualifications

• Bachelor’s Degree and 6+ years of relevant experience or equivalent combination of education and experience.
• Experience managing web content and email design in marketing/communications.
• Knowledge of accessibility guidelines and content optimization for digital channels.

Responsibilities

• Own day-to-day web content and email design within Enrollment Management.
• Coordinate production of digital marketing collateral and support campaign execution.
• Monitor performance analytics and ensure branding consistency across content.
• Write clear, concise, structured content for web and CRM users.
• Plan page builds and manage assets, links, and metadata in the CMS.

Skills

Content management

Editorial standards

Accessibility guidelines

Brand guidelines

Student-focused writing

Analytics awareness

Education

Bachelor’s degree

Tools

CMS

CRM

Job description

Penn State Enrollment Management is seeking a Web Content and Editorial Specialist to own day-to-day web content and email design across divisions. You will support digital marketing initiatives, manage CMS content, and ensure content aligns with branding and accessibility standards.

The role emphasizes collaboration with teams, content audits, and crafting clear, student-focused web and CRM copy to support enrollment goals and audience needs.